Practitioner problems with gauging market orientation : an exploratory investigation.

Research output: Contribution to conference - Without ISBN/ISSN › Other › peer-review

Unpublished

Practitioner problems with gauging market orientation : an exploratory investigation. / Mason, Katy J.; Harris, L. C.
2004. Academy of Marketing Conference 2004, Cheltenham, University of Gloucester.

Research output: Contribution to conference - Without ISBN/ISSN › Other › peer-review

Mason, KJ & Harris, LC 2004, 'Practitioner problems with gauging market orientation : an exploratory investigation.', Academy of Marketing Conference 2004, Cheltenham, University of Gloucester, 1/01/04.

Mason, K. J., & Harris, L. C. (2004). Practitioner problems with gauging market orientation : an exploratory investigation.. Academy of Marketing Conference 2004, Cheltenham, University of Gloucester.

Mason KJ, Harris LC. Practitioner problems with gauging market orientation : an exploratory investigation.. 2004. Academy of Marketing Conference 2004, Cheltenham, University of Gloucester.

Mason, Katy J. ; Harris, L. C. / Practitioner problems with gauging market orientation : an exploratory investigation. Academy of Marketing Conference 2004, Cheltenham, University of Gloucester.

@conference{b2ea8ac3a42a4654b4b27cb596dc7021,

title = "Practitioner problems with gauging market orientation : an exploratory investigation.",

author = "Mason, {Katy J.} and Harris, {L. C.}",

year = "2004",

language = "English",

note = "Academy of Marketing Conference 2004 ; Conference date: 01-01-2004",

}

TY - CONF

T1 - Practitioner problems with gauging market orientation : an exploratory investigation.

AU - Mason, Katy J.

AU - Harris, L. C.

PY - 2004

Y1 - 2004

M3 - Other

T2 - Academy of Marketing Conference 2004

Y2 - 1 January 2004

ER -

Research