Home > Research > Publications & Outputs > Predicting customer online shopping adoption - ...

Research

Associated organisational unit

View graph of relations

Predicting customer online shopping adoption - an evaluation of data mining and market modelling approaches

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published
Publication date2005
Host publicationProceedings of The 2005 International Conference on Data Mining, DMIN 2005, Las Vegas, Nevada, USA
Place of PublicationAthens
PublisherCSREA Press
Pages47-58
Number of pages12
ISBN (print)1-932415-79-3
<mark>Original language</mark>English