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Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods

Research output: Book/Report/ProceedingsBook

Publication date1/07/2014
Place of PublicationLondon
PublisherPalgrave Macmillan
Number of pages260
ISBN (Print)9781137379276, 1137379278
<mark>Original language</mark>English


This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations