TY - CHAP

T1 - Production of online educational video for a “lean in” viewing experience.

AU - Ramirez Martinell, Alberto

AU - Sime, Julie-Ann

PY - 2008

Y1 - 2008

N2 - The bottom-up initiative of producing online educational video for Higher Education audiences, is taking over institutional video production. Practitioners and enthusiast producers are committing considerable time and effort to create their own audiovisual content. However, the production of educational video should not mirror the production of television content as there is a complex relationship between producer, the educator, and the target audience that must be considered for the creation of educational, online, audiovisual content. The metaphor of leaning the body forward while attentively working at a computer is used to stress the importance of the viewers’ engagement with what they are doing – an essential feature of educational video.

AB - The bottom-up initiative of producing online educational video for Higher Education audiences, is taking over institutional video production. Practitioners and enthusiast producers are committing considerable time and effort to create their own audiovisual content. However, the production of educational video should not mirror the production of television content as there is a complex relationship between producer, the educator, and the target audience that must be considered for the creation of educational, online, audiovisual content. The metaphor of leaning the body forward while attentively working at a computer is used to stress the importance of the viewers’ engagement with what they are doing – an essential feature of educational video.

M3 - Chapter

SN - 1-880094-65-7

SP - 1323

EP - 1328

BT - Proceedings of ED-MEDIA 2008: World Conference on Educational Multimedia, Hypermedia and Telecommunications.

A2 - Luca, J.

A2 - Weippl, E. R.

PB - AACE

CY - Cheasapeake, CA

ER -