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Promotional industries, capitalism and market society: The changing relationship of ‘value’ to ‘values’

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

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Promotional industries, capitalism and market society: The changing relationship of ‘value’ to ‘values’. / Cronin, Anne.
The Sage Handbook of Promotional Culture and Society. ed. / L Edwards; C Bourne; J. V. A. Cabañes ; G Castro. London: Sage, 2024. p. 32-44.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Cronin, A 2024, Promotional industries, capitalism and market society: The changing relationship of ‘value’ to ‘values’. in L Edwards, C Bourne, JVA Cabañes & G Castro (eds), The Sage Handbook of Promotional Culture and Society. Sage, London, pp. 32-44. <https://uk.sagepub.com/en-gb/eur/the-sage-handbook-of-promotional-culture-and-society/book281570>

APA

Cronin, A. (2024). Promotional industries, capitalism and market society: The changing relationship of ‘value’ to ‘values’. In L. Edwards, C. Bourne, J. V. A. Cabañes , & G. Castro (Eds.), The Sage Handbook of Promotional Culture and Society (pp. 32-44). Sage. https://uk.sagepub.com/en-gb/eur/the-sage-handbook-of-promotional-culture-and-society/book281570

Vancouver

Cronin A. Promotional industries, capitalism and market society: The changing relationship of ‘value’ to ‘values’. In Edwards L, Bourne C, Cabañes JVA, Castro G, editors, The Sage Handbook of Promotional Culture and Society. London: Sage. 2024. p. 32-44

Author

Cronin, Anne. / Promotional industries, capitalism and market society : The changing relationship of ‘value’ to ‘values’. The Sage Handbook of Promotional Culture and Society. editor / L Edwards ; C Bourne ; J. V. A. Cabañes ; G Castro. London : Sage, 2024. pp. 32-44

Bibtex

@inbook{f24eb36710254424a268b3b1a6e31f9e,
title = "Promotional industries, capitalism and market society: The changing relationship of {\textquoteleft}value{\textquoteright} to {\textquoteleft}values{\textquoteright}",
abstract = "This chapter examines the multi-layered and shifting relationship between promotional industries, capitalism and market society through the analytic lens of economic {\textquoteleft}value{\textquoteright} and social {\textquoteleft}values{\textquoteright}. Rather than offering an overarching account of the media{\textquoteright}s interface with capitalism, market society and consumer culture this chapter focuses on the role of promotional industries in shaping changes in the relationship between {\textquoteleft}value{\textquoteright} and values{\textquoteright}, and the implications of such changes for promotional industries such as advertising, marketing, branding and public relations. The chapter argues that shifts in the ways in which economic value interfaces with a range of social values creates a new playing field which impacts upon the work of promotional industries in significant ways while simultaneously increasing the social, economic and political impact of promotional industries{\textquoteright} work.",
author = "Anne Cronin",
year = "2024",
month = dec,
day = "31",
language = "English",
isbn = "9781529602623",
pages = "32--44",
editor = "L Edwards and C Bourne and {Caba{\~n}es }, {J. V. A. } and G Castro",
booktitle = "The Sage Handbook of Promotional Culture and Society",
publisher = "Sage",

}

RIS

TY - CHAP

T1 - Promotional industries, capitalism and market society

T2 - The changing relationship of ‘value’ to ‘values’

AU - Cronin, Anne

PY - 2024/12/31

Y1 - 2024/12/31

N2 - This chapter examines the multi-layered and shifting relationship between promotional industries, capitalism and market society through the analytic lens of economic ‘value’ and social ‘values’. Rather than offering an overarching account of the media’s interface with capitalism, market society and consumer culture this chapter focuses on the role of promotional industries in shaping changes in the relationship between ‘value’ and values’, and the implications of such changes for promotional industries such as advertising, marketing, branding and public relations. The chapter argues that shifts in the ways in which economic value interfaces with a range of social values creates a new playing field which impacts upon the work of promotional industries in significant ways while simultaneously increasing the social, economic and political impact of promotional industries’ work.

AB - This chapter examines the multi-layered and shifting relationship between promotional industries, capitalism and market society through the analytic lens of economic ‘value’ and social ‘values’. Rather than offering an overarching account of the media’s interface with capitalism, market society and consumer culture this chapter focuses on the role of promotional industries in shaping changes in the relationship between ‘value’ and values’, and the implications of such changes for promotional industries such as advertising, marketing, branding and public relations. The chapter argues that shifts in the ways in which economic value interfaces with a range of social values creates a new playing field which impacts upon the work of promotional industries in significant ways while simultaneously increasing the social, economic and political impact of promotional industries’ work.

M3 - Chapter

SN - 9781529602623

SP - 32

EP - 44

BT - The Sage Handbook of Promotional Culture and Society

A2 - Edwards, L

A2 - Bourne, C

A2 - Cabañes , J. V. A.

A2 - Castro, G

PB - Sage

CY - London

ER -