Home > Research > Publications & Outputs > Quadratic effects of dynamic decision-making ca...

Research

Links

Text available via DOI:

Keywords

View graph of relations

Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters. / Hughes, P.; Souchon, A.L.; Nemkova, E. et al.
In: Industrial Marketing Management, Vol. 83, 01.11.2019, p. 59-69.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Hughes, P, Souchon, AL, Nemkova, E, Hodgkinson, IR, Oliveira, JS, Boso, N, Hultman, M, Yeboah-Banin, AA & Sy-Changco, J 2019, 'Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters', Industrial Marketing Management, vol. 83, pp. 59-69. https://doi.org/10.1016/j.indmarman.2018.11.005

APA

Hughes, P., Souchon, A. L., Nemkova, E., Hodgkinson, I. R., Oliveira, J. S., Boso, N., Hultman, M., Yeboah-Banin, A. A., & Sy-Changco, J. (2019). Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters. Industrial Marketing Management, 83, 59-69. https://doi.org/10.1016/j.indmarman.2018.11.005

Vancouver

Hughes P, Souchon AL, Nemkova E, Hodgkinson IR, Oliveira JS, Boso N et al. Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters. Industrial Marketing Management. 2019 Nov 1;83:59-69. doi: 10.1016/j.indmarman.2018.11.005

Author

Hughes, P. ; Souchon, A.L. ; Nemkova, E. et al. / Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters. In: Industrial Marketing Management. 2019 ; Vol. 83. pp. 59-69.

Bibtex

@article{e9a4f130a0b646289f2f817a5a438c25,
title = "Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters",
abstract = "This study examines quadratic effects of three export decision-making approaches (planning, creativity and spontaneity) on innovation orientation, and the direct effect of innovation orientation on export market performance. The model, anchored in decision theory and dynamic capabilities, is tested on a sample of Chinese exporting firms using structural equation modelling. Findings indicate that while a greater proclivity to innovate is beneficial for export market performance, a more complex web of relationships is revealed between the three export decision-making approaches and innovation orientation, providing insights on the operationalization of a dynamic decision-making capability. Specifically, while an increasing level of export planning reduces an exporter's capacity to innovate, creativity has a positive direct effect on exporters{\textquoteright} innovation orientation, which also benefits from extreme spontaneity in export decision-making. We discuss theoretical contributions and export managerial implications of this dynamic decision-making capability for industrial marketing management.",
keywords = "China, Decision-making, Dynamic capabilities, Export market performance, Exporting, Innovation, Quadratic effects",
author = "P. Hughes and A.L. Souchon and E. Nemkova and I.R. Hodgkinson and J.S. Oliveira and N. Boso and M. Hultman and A.A. Yeboah-Banin and J. Sy-Changco",
year = "2019",
month = nov,
day = "1",
doi = "10.1016/j.indmarman.2018.11.005",
language = "English",
volume = "83",
pages = "59--69",
journal = "Industrial Marketing Management",
issn = "0019-8501",
publisher = "Elsevier Inc.",

}

RIS

TY - JOUR

T1 - Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters

AU - Hughes, P.

AU - Souchon, A.L.

AU - Nemkova, E.

AU - Hodgkinson, I.R.

AU - Oliveira, J.S.

AU - Boso, N.

AU - Hultman, M.

AU - Yeboah-Banin, A.A.

AU - Sy-Changco, J.

PY - 2019/11/1

Y1 - 2019/11/1

N2 - This study examines quadratic effects of three export decision-making approaches (planning, creativity and spontaneity) on innovation orientation, and the direct effect of innovation orientation on export market performance. The model, anchored in decision theory and dynamic capabilities, is tested on a sample of Chinese exporting firms using structural equation modelling. Findings indicate that while a greater proclivity to innovate is beneficial for export market performance, a more complex web of relationships is revealed between the three export decision-making approaches and innovation orientation, providing insights on the operationalization of a dynamic decision-making capability. Specifically, while an increasing level of export planning reduces an exporter's capacity to innovate, creativity has a positive direct effect on exporters’ innovation orientation, which also benefits from extreme spontaneity in export decision-making. We discuss theoretical contributions and export managerial implications of this dynamic decision-making capability for industrial marketing management.

AB - This study examines quadratic effects of three export decision-making approaches (planning, creativity and spontaneity) on innovation orientation, and the direct effect of innovation orientation on export market performance. The model, anchored in decision theory and dynamic capabilities, is tested on a sample of Chinese exporting firms using structural equation modelling. Findings indicate that while a greater proclivity to innovate is beneficial for export market performance, a more complex web of relationships is revealed between the three export decision-making approaches and innovation orientation, providing insights on the operationalization of a dynamic decision-making capability. Specifically, while an increasing level of export planning reduces an exporter's capacity to innovate, creativity has a positive direct effect on exporters’ innovation orientation, which also benefits from extreme spontaneity in export decision-making. We discuss theoretical contributions and export managerial implications of this dynamic decision-making capability for industrial marketing management.

KW - China

KW - Decision-making

KW - Dynamic capabilities

KW - Export market performance

KW - Exporting

KW - Innovation

KW - Quadratic effects

U2 - 10.1016/j.indmarman.2018.11.005

DO - 10.1016/j.indmarman.2018.11.005

M3 - Journal article

VL - 83

SP - 59

EP - 69

JO - Industrial Marketing Management

JF - Industrial Marketing Management

SN - 0019-8501

ER -