Home > Research > Publications & Outputs > Reaching "an audience that you would never drea...

Links

Text available via DOI:

View graph of relations

Reaching "an audience that you would never dream of speaking to": influential public health researchers' views on the role of news media in influencing policy and public understanding

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Published

Standard

Reaching "an audience that you would never dream of speaking to" : influential public health researchers' views on the role of news media in influencing policy and public understanding. / Chapman, Simon; Haynes, Abby; Derrick, Gemma; Sturk, Heidi; Hall, Wayne D.; St George, Alexis.

In: Journal of Health Communication, Vol. 19, No. 2, 01.02.2014, p. 260-273.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Harvard

APA

Vancouver

Author

Chapman, Simon ; Haynes, Abby ; Derrick, Gemma ; Sturk, Heidi ; Hall, Wayne D. ; St George, Alexis. / Reaching "an audience that you would never dream of speaking to" : influential public health researchers' views on the role of news media in influencing policy and public understanding. In: Journal of Health Communication. 2014 ; Vol. 19, No. 2. pp. 260-273.

Bibtex

@article{8b736e9dea27444384120e0659a057d8,
title = "Reaching {"}an audience that you would never dream of speaking to{"}: influential public health researchers' views on the role of news media in influencing policy and public understanding",
abstract = "While governments and academic institutions urge researchers to engage with news media, traditional academic values of public disengagement have inhibited many from giving high priority to media activity. In this interview-based study, the authors report on the views about news media engagement and strategies used by 36 peer-voted leading Australian public health researchers in 6 fields. The authors consider their views about the role and importance of media in influencing policy, their reflections on effective or ineffective media communicators, and strategies used by these researchers about how to best retain their credibility and influence while engaging with the news media. A willingness and capacity to engage with the mass media was seen as an essential attribute of influential public health researchers.",
keywords = "MASS-MEDIA, COMMUNICATING SCIENCE, SCIENTISTS, JOURNALISTS, PRESS, COMMUNITY, ATTITUDES, ADVOCACY, COVERAGE, AGENDA",
author = "Simon Chapman and Abby Haynes and Gemma Derrick and Heidi Sturk and Hall, {Wayne D.} and {St George}, Alexis",
year = "2014",
month = feb,
day = "1",
doi = "10.1080/10810730.2013.811327",
language = "English",
volume = "19",
pages = "260--273",
journal = "Journal of Health Communication",
issn = "1081-0730",
publisher = "Taylor and Francis Ltd.",
number = "2",

}

RIS

TY - JOUR

T1 - Reaching "an audience that you would never dream of speaking to"

T2 - influential public health researchers' views on the role of news media in influencing policy and public understanding

AU - Chapman, Simon

AU - Haynes, Abby

AU - Derrick, Gemma

AU - Sturk, Heidi

AU - Hall, Wayne D.

AU - St George, Alexis

PY - 2014/2/1

Y1 - 2014/2/1

N2 - While governments and academic institutions urge researchers to engage with news media, traditional academic values of public disengagement have inhibited many from giving high priority to media activity. In this interview-based study, the authors report on the views about news media engagement and strategies used by 36 peer-voted leading Australian public health researchers in 6 fields. The authors consider their views about the role and importance of media in influencing policy, their reflections on effective or ineffective media communicators, and strategies used by these researchers about how to best retain their credibility and influence while engaging with the news media. A willingness and capacity to engage with the mass media was seen as an essential attribute of influential public health researchers.

AB - While governments and academic institutions urge researchers to engage with news media, traditional academic values of public disengagement have inhibited many from giving high priority to media activity. In this interview-based study, the authors report on the views about news media engagement and strategies used by 36 peer-voted leading Australian public health researchers in 6 fields. The authors consider their views about the role and importance of media in influencing policy, their reflections on effective or ineffective media communicators, and strategies used by these researchers about how to best retain their credibility and influence while engaging with the news media. A willingness and capacity to engage with the mass media was seen as an essential attribute of influential public health researchers.

KW - MASS-MEDIA

KW - COMMUNICATING SCIENCE

KW - SCIENTISTS

KW - JOURNALISTS

KW - PRESS

KW - COMMUNITY

KW - ATTITUDES

KW - ADVOCACY

KW - COVERAGE

KW - AGENDA

U2 - 10.1080/10810730.2013.811327

DO - 10.1080/10810730.2013.811327

M3 - Journal article

VL - 19

SP - 260

EP - 273

JO - Journal of Health Communication

JF - Journal of Health Communication

SN - 1081-0730

IS - 2

ER -