Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Reaching "an audience that you would never dream of speaking to"
T2 - influential public health researchers' views on the role of news media in influencing policy and public understanding
AU - Chapman, Simon
AU - Haynes, Abby
AU - Derrick, Gemma
AU - Sturk, Heidi
AU - Hall, Wayne D.
AU - St George, Alexis
PY - 2014/2/1
Y1 - 2014/2/1
N2 - While governments and academic institutions urge researchers to engage with news media, traditional academic values of public disengagement have inhibited many from giving high priority to media activity. In this interview-based study, the authors report on the views about news media engagement and strategies used by 36 peer-voted leading Australian public health researchers in 6 fields. The authors consider their views about the role and importance of media in influencing policy, their reflections on effective or ineffective media communicators, and strategies used by these researchers about how to best retain their credibility and influence while engaging with the news media. A willingness and capacity to engage with the mass media was seen as an essential attribute of influential public health researchers.
AB - While governments and academic institutions urge researchers to engage with news media, traditional academic values of public disengagement have inhibited many from giving high priority to media activity. In this interview-based study, the authors report on the views about news media engagement and strategies used by 36 peer-voted leading Australian public health researchers in 6 fields. The authors consider their views about the role and importance of media in influencing policy, their reflections on effective or ineffective media communicators, and strategies used by these researchers about how to best retain their credibility and influence while engaging with the news media. A willingness and capacity to engage with the mass media was seen as an essential attribute of influential public health researchers.
KW - MASS-MEDIA
KW - COMMUNICATING SCIENCE
KW - SCIENTISTS
KW - JOURNALISTS
KW - PRESS
KW - COMMUNITY
KW - ATTITUDES
KW - ADVOCACY
KW - COVERAGE
KW - AGENDA
U2 - 10.1080/10810730.2013.811327
DO - 10.1080/10810730.2013.811327
M3 - Journal article
VL - 19
SP - 260
EP - 273
JO - Journal of Health Communication
JF - Journal of Health Communication
SN - 1081-0730
IS - 2
ER -