'Reading' advertising and 'writing' identity

Marketing

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

'Reading' advertising and 'writing' identity. / Auty, S G; Elliott, R.
In: Advances in Consumer Research, Vol. 26, No. 1, 1999, p. 439-444.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Auty, SG & Elliott, R 1999, ''Reading' advertising and 'writing' identity', Advances in Consumer Research, vol. 26, no. 1, pp. 439-444.

APA

Auty, S. G., & Elliott, R. (1999). 'Reading' advertising and 'writing' identity. Advances in Consumer Research, 26(1), 439-444.

Vancouver

Auty SG, Elliott R. 'Reading' advertising and 'writing' identity. Advances in Consumer Research. 1999;26(1):439-444.

Author

Auty, S G ; Elliott, R. / 'Reading' advertising and 'writing' identity. In: Advances in Consumer Research. 1999 ; Vol. 26, No. 1. pp. 439-444.

Bibtex

@article{5dcfb2fac5ff42bda87875c6bf5e76ad,

title = "'Reading' advertising and 'writing' identity",

author = "Auty, {S G} and R Elliott",

year = "1999",

language = "English",

volume = "26",

pages = "439--444",

journal = "Advances in Consumer Research",

issn = "0915-5524",

number = "1",

}

RIS

TY - JOUR

T1 - 'Reading' advertising and 'writing' identity

AU - Auty, S G

AU - Elliott, R

PY - 1999

Y1 - 1999

M3 - Journal article

VL - 26

SP - 439

EP - 444

JO - Advances in Consumer Research

JF - Advances in Consumer Research

SN - 0915-5524

IS - 1

ER -

Research