Home > Research > Publications & Outputs > Reassessing relationship equity in the retail b...

Research

Associated organisational unit

Electronic data

  • Reasessing Relationship equit

    Accepted author manuscript, 135 KB, PDF document

    Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License

View graph of relations

Reassessing relationship equity in the retail banking services sector

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Abstract

Published

Standard

Reassessing relationship equity in the retail banking services sector. / Salciuviene, Laura; Ivanauskiene, Neringa; Auruskeviciene, Vilte et al.
AM2017 Conference Proceedings. Hull: Academy of Marketing, 2017.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Abstract

Harvard

Salciuviene, L, Ivanauskiene, N, Auruskeviciene, V & Mikoliunas, T 2017, Reassessing relationship equity in the retail banking services sector. in AM2017 Conference Proceedings. Academy of Marketing, Hull, Academy of Marketing Conference AM2017, Hull, United Kingdom, 4/07/17.

APA

Salciuviene, L., Ivanauskiene, N., Auruskeviciene, V., & Mikoliunas, T. (2017). Reassessing relationship equity in the retail banking services sector. In AM2017 Conference Proceedings Academy of Marketing.

Vancouver

Salciuviene L, Ivanauskiene N, Auruskeviciene V, Mikoliunas T. Reassessing relationship equity in the retail banking services sector. In AM2017 Conference Proceedings. Hull: Academy of Marketing. 2017

Author

Salciuviene, Laura ; Ivanauskiene, Neringa ; Auruskeviciene, Vilte et al. / Reassessing relationship equity in the retail banking services sector. AM2017 Conference Proceedings. Hull : Academy of Marketing, 2017.

Bibtex

@inbook{64ca828789884bde8c092d83ebd507a5,
title = "Reassessing relationship equity in the retail banking services sector",
abstract = "This study focuses on the relationship equity – customer loyalty link in the retail bankingservices sector. Recent trends in customer switching behaviour in the financial retail servicesmarket have created a need to review the role of relationship equity in maintaining customerloyalty. Specifically, the authors examine the effects of relationship equity on bothcommitment and customer loyalty in an Eastern European country. The study findings reveala positive effect of relationship equity on loyalty and commitment for different customersegments. Further, customer profitability moderates both relationship equity – commitmentand relationship equity - loyalty links in the retail banking services sector. ",
author = "Laura Salciuviene and Neringa Ivanauskiene and Vilte Auruskeviciene and Tomas Mikoliunas",
year = "2017",
month = jul,
day = "3",
language = "English",
isbn = "9781527212718",
booktitle = "AM2017 Conference Proceedings",
publisher = "Academy of Marketing",
note = "Academy of Marketing Conference AM2017 ; Conference date: 04-07-2017 Through 06-07-2017",

}

RIS

TY - CHAP

T1 - Reassessing relationship equity in the retail banking services sector

AU - Salciuviene, Laura

AU - Ivanauskiene, Neringa

AU - Auruskeviciene, Vilte

AU - Mikoliunas, Tomas

PY - 2017/7/3

Y1 - 2017/7/3

N2 - This study focuses on the relationship equity – customer loyalty link in the retail bankingservices sector. Recent trends in customer switching behaviour in the financial retail servicesmarket have created a need to review the role of relationship equity in maintaining customerloyalty. Specifically, the authors examine the effects of relationship equity on bothcommitment and customer loyalty in an Eastern European country. The study findings reveala positive effect of relationship equity on loyalty and commitment for different customersegments. Further, customer profitability moderates both relationship equity – commitmentand relationship equity - loyalty links in the retail banking services sector.

AB - This study focuses on the relationship equity – customer loyalty link in the retail bankingservices sector. Recent trends in customer switching behaviour in the financial retail servicesmarket have created a need to review the role of relationship equity in maintaining customerloyalty. Specifically, the authors examine the effects of relationship equity on bothcommitment and customer loyalty in an Eastern European country. The study findings reveala positive effect of relationship equity on loyalty and commitment for different customersegments. Further, customer profitability moderates both relationship equity – commitmentand relationship equity - loyalty links in the retail banking services sector.

M3 - Abstract

SN - 9781527212718

BT - AM2017 Conference Proceedings

PB - Academy of Marketing

CY - Hull

T2 - Academy of Marketing Conference AM2017

Y2 - 4 July 2017 through 6 July 2017

ER -