Rights statement: Please note that this is an pre-review version of an article that has been accepted for publication in the Journal of Language and Politics 12(1), to appear early in 2013. Contact the publisher (John Benjamins) for permission to re-use the material, or the author with any other questions. Please do not cite without permission and respect the publisher’s copyright.
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Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Rebranding the Scottish Executive
T2 - a discourse-historical analysis
AU - Unger, Johann Wolfgang
N1 - Please note that this is an pre-review version of an article that has been accepted for publication in the Journal of Language and Politics 12(1), to appear early in 2013. Contact the publisher (John Benjamins) for permission to re-use the material, or the author with any other questions. Please do not cite without permission and respect the publisher’s copyright.
PY - 2013/1/1
Y1 - 2013/1/1
N2 - This paper examines the change in name of the devolved governing body of Scotland from the Scottish Executive (1999-2007) to the Scottish Government (2007-present) following the majority result for the Scottish National Party in the 2007 Scottish Parliament elections. In the wider European political landscape this is unusual: while ministries, departments and even political parties change their names relatively frequently, the same cannot be said for top-level political institutions. This paper investigates this discursive act of ‘rebranding’ from a discourse-historical perspective (see Reisigl and Wodak 2009). In addition to critical analysis of various texts about the act of rebranding itself (media reports, political speeches and parliamentary debates, policy documents), the historical, cultural and political contexts are examined in relation to the wider significance of this move for top-down Scottish national identity construction.
AB - This paper examines the change in name of the devolved governing body of Scotland from the Scottish Executive (1999-2007) to the Scottish Government (2007-present) following the majority result for the Scottish National Party in the 2007 Scottish Parliament elections. In the wider European political landscape this is unusual: while ministries, departments and even political parties change their names relatively frequently, the same cannot be said for top-level political institutions. This paper investigates this discursive act of ‘rebranding’ from a discourse-historical perspective (see Reisigl and Wodak 2009). In addition to critical analysis of various texts about the act of rebranding itself (media reports, political speeches and parliamentary debates, policy documents), the historical, cultural and political contexts are examined in relation to the wider significance of this move for top-down Scottish national identity construction.
KW - discourse-historical approach
KW - Scottish Parliament
KW - Scottish National Party
KW - Scottish Government
KW - political branding
KW - national identity
KW - politics
KW - media
KW - qualitative text analysis
U2 - 10.1075/jlp.12.1.03ung
DO - 10.1075/jlp.12.1.03ung
M3 - Journal article
VL - 12
SP - 59
EP - 79
JO - Journal of Language and Politics
JF - Journal of Language and Politics
SN - 1569-2159
IS - 1
ER -