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Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Reconfiguring Digital Embeddedness in Hybrid Work
T2 - The Case of Employee Experience Management Platforms
AU - John, Blooma
AU - Alsamarra’I, Zeena
AU - Panteli, Niki
PY - 2025/3/1
Y1 - 2025/3/1
N2 - As organisations respond to the increasing preference for hybrid work, employee experience management (EXM) platforms are becoming integral to transforming employees' experiences in hybrid workplaces. In this article, we theorise that EXM platforms are implanted into the workflow through digital embeddedness, which is appropriated and reconfigured through the interactions between human and digital subsystems in hybrid work. We adopt the lens of digital/human interaction to explore the reciprocal process of how EXM platforms configure and are reconfigured in hybrid work. Based on a case study of Microsoft Viva, an AI-based EXM platform, we propose a conceptual model that identifies two dimensions of digital embeddedness: digital/human embeddedness and digital/workplace embeddedness. The study contributes to a theoretical understanding of digital embeddedness as a dynamic process whilst also showing the reconfiguration of hybrid work practices evidences a joint optimization. The study further contributes insights into how hybrid work, which resulted from the enforced remote work during the COVID-19 pandemic, continues to emerge due to the digital embeddedness of EXM platforms in the flow of hybrid work.
AB - As organisations respond to the increasing preference for hybrid work, employee experience management (EXM) platforms are becoming integral to transforming employees' experiences in hybrid workplaces. In this article, we theorise that EXM platforms are implanted into the workflow through digital embeddedness, which is appropriated and reconfigured through the interactions between human and digital subsystems in hybrid work. We adopt the lens of digital/human interaction to explore the reciprocal process of how EXM platforms configure and are reconfigured in hybrid work. Based on a case study of Microsoft Viva, an AI-based EXM platform, we propose a conceptual model that identifies two dimensions of digital embeddedness: digital/human embeddedness and digital/workplace embeddedness. The study contributes to a theoretical understanding of digital embeddedness as a dynamic process whilst also showing the reconfiguration of hybrid work practices evidences a joint optimization. The study further contributes insights into how hybrid work, which resulted from the enforced remote work during the COVID-19 pandemic, continues to emerge due to the digital embeddedness of EXM platforms in the flow of hybrid work.
UR - https://onlinelibrary.wiley.com/doi/10.1111/isj.12545
U2 - 10.1111/isj.12545
DO - 10.1111/isj.12545
M3 - Journal article
VL - 35
SP - 450
EP - 479
JO - Information Systems Journal
JF - Information Systems Journal
SN - 1350-1917
IS - 2
ER -