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Relationship marketing and retailing: comfortable bedfellows?

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Relationship marketing and retailing: comfortable bedfellows? / Pressey, A D; Mathews, B P.
In: International Journal of Customer Relationship Management, Vol. 1, No. 1, 1998, p. 39-53.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Pressey, AD & Mathews, BP 1998, 'Relationship marketing and retailing: comfortable bedfellows?', International Journal of Customer Relationship Management, vol. 1, no. 1, pp. 39-53.

APA

Pressey, A. D., & Mathews, B. P. (1998). Relationship marketing and retailing: comfortable bedfellows? International Journal of Customer Relationship Management, 1(1), 39-53.

Vancouver

Pressey AD, Mathews BP. Relationship marketing and retailing: comfortable bedfellows? International Journal of Customer Relationship Management. 1998;1(1):39-53.

Author

Pressey, A D ; Mathews, B P. / Relationship marketing and retailing: comfortable bedfellows?. In: International Journal of Customer Relationship Management. 1998 ; Vol. 1, No. 1. pp. 39-53.

Bibtex

@article{9230d39371a2412890a4878f2b9d24c6,
title = "Relationship marketing and retailing: comfortable bedfellows?",
author = "Pressey, {A D} and Mathews, {B P}",
year = "1998",
language = "English",
volume = "1",
pages = "39--53",
journal = "International Journal of Customer Relationship Management",
number = "1",

}

RIS

TY - JOUR

T1 - Relationship marketing and retailing: comfortable bedfellows?

AU - Pressey, A D

AU - Mathews, B P

PY - 1998

Y1 - 1998

M3 - Journal article

VL - 1

SP - 39

EP - 53

JO - International Journal of Customer Relationship Management

JF - International Journal of Customer Relationship Management

IS - 1

ER -