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Relevant or redundant: elite consumers' perception of foreign-made products in an emerging market

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Relevant or redundant: elite consumers' perception of foreign-made products in an emerging market. / Khan, Hina; Bamber, David; Quazi, Ali.
In: Journal of Marketing Management, Vol. 28, No. 9-10, 01.08.2012, p. 1190-1216.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Khan, H, Bamber, D & Quazi, A 2012, 'Relevant or redundant: elite consumers' perception of foreign-made products in an emerging market', Journal of Marketing Management, vol. 28, no. 9-10, pp. 1190-1216. https://doi.org/10.1080/0267257X.2011.635153

APA

Khan, H., Bamber, D., & Quazi, A. (2012). Relevant or redundant: elite consumers' perception of foreign-made products in an emerging market. Journal of Marketing Management, 28(9-10), 1190-1216. https://doi.org/10.1080/0267257X.2011.635153

Vancouver

Khan H, Bamber D, Quazi A. Relevant or redundant: elite consumers' perception of foreign-made products in an emerging market. Journal of Marketing Management. 2012 Aug 1;28(9-10):1190-1216. doi: 10.1080/0267257X.2011.635153

Author

Khan, Hina ; Bamber, David ; Quazi, Ali. / Relevant or redundant : elite consumers' perception of foreign-made products in an emerging market. In: Journal of Marketing Management. 2012 ; Vol. 28, No. 9-10. pp. 1190-1216.

Bibtex

@article{96d6fde28c134152b982a7816f664295,
title = "Relevant or redundant: elite consumers' perception of foreign-made products in an emerging market",
abstract = "This paper examines the attitudes of elite Pakistani consumers concerning their preferences for foreign-made products and how these preferences influence purchasing decisions. Data were collected from a sample of 250 buyers using a mixed methodology consisting of focus groups and a questionnaire survey. The results show a link between the country of origin (COO) of products and purchasing decisions. The nature and extent of this link vary across product class and purchasing decisions. A means-end chain (MEC) analysis revealed a close link between consumers' liking for foreign products connected with how they valued those products both psychologically and physiologically. The findings have implications for attaining a competitive advantage by using marketing strategies to target elite customers. As a pioneering study, this paper advances the theoretical knowledge, providing a framework as well as specific guidelines for practitioners to conceptualise the COO construct. The paper also suggests a strategic direction that successfully targets the elite consumer segment in Pakistan.",
author = "Hina Khan and David Bamber and Ali Quazi",
year = "2012",
month = aug,
day = "1",
doi = "10.1080/0267257X.2011.635153",
language = "English",
volume = "28",
pages = "1190--1216",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Routledge",
number = "9-10",

}

RIS

TY - JOUR

T1 - Relevant or redundant

T2 - elite consumers' perception of foreign-made products in an emerging market

AU - Khan, Hina

AU - Bamber, David

AU - Quazi, Ali

PY - 2012/8/1

Y1 - 2012/8/1

N2 - This paper examines the attitudes of elite Pakistani consumers concerning their preferences for foreign-made products and how these preferences influence purchasing decisions. Data were collected from a sample of 250 buyers using a mixed methodology consisting of focus groups and a questionnaire survey. The results show a link between the country of origin (COO) of products and purchasing decisions. The nature and extent of this link vary across product class and purchasing decisions. A means-end chain (MEC) analysis revealed a close link between consumers' liking for foreign products connected with how they valued those products both psychologically and physiologically. The findings have implications for attaining a competitive advantage by using marketing strategies to target elite customers. As a pioneering study, this paper advances the theoretical knowledge, providing a framework as well as specific guidelines for practitioners to conceptualise the COO construct. The paper also suggests a strategic direction that successfully targets the elite consumer segment in Pakistan.

AB - This paper examines the attitudes of elite Pakistani consumers concerning their preferences for foreign-made products and how these preferences influence purchasing decisions. Data were collected from a sample of 250 buyers using a mixed methodology consisting of focus groups and a questionnaire survey. The results show a link between the country of origin (COO) of products and purchasing decisions. The nature and extent of this link vary across product class and purchasing decisions. A means-end chain (MEC) analysis revealed a close link between consumers' liking for foreign products connected with how they valued those products both psychologically and physiologically. The findings have implications for attaining a competitive advantage by using marketing strategies to target elite customers. As a pioneering study, this paper advances the theoretical knowledge, providing a framework as well as specific guidelines for practitioners to conceptualise the COO construct. The paper also suggests a strategic direction that successfully targets the elite consumer segment in Pakistan.

U2 - 10.1080/0267257X.2011.635153

DO - 10.1080/0267257X.2011.635153

M3 - Journal article

VL - 28

SP - 1190

EP - 1216

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 9-10

ER -