Reputational objects: a critical re-evaluation of corporate brand management

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Reputational objects: a critical re-evaluation of corporate brand management. / Kwon, W.
British Academy of Management Conference (Oxford) - 2005. N/A: unknown, 2005.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Kwon, W 2005, Reputational objects: a critical re-evaluation of corporate brand management. in British Academy of Management Conference (Oxford) - 2005. unknown, N/A.

Kwon W. Reputational objects: a critical re-evaluation of corporate brand management. In British Academy of Management Conference (Oxford) - 2005. N/A: unknown. 2005

Kwon, W. / Reputational objects: a critical re-evaluation of corporate brand management. British Academy of Management Conference (Oxford) - 2005. N/A : unknown, 2005.

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year = "2005",

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booktitle = "British Academy of Management Conference (Oxford) - 2005",

publisher = "unknown",

}

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T1 - Reputational objects: a critical re-evaluation of corporate brand management

AU - Kwon, W

PY - 2005

Y1 - 2005

M3 - Conference contribution/Paper

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PB - unknown

CY - N/A

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Research