Continuing our discussions in recent issues of the need for better connections between academic research in forecasting and business needs and practices, Robert Fildes, a founder of the International Institute of Forecasters in 1980 and founding director of the Lancaster Centre for Forecasting in the UK, has taken a close look at the publications in forecasting journals, finding a troubling deficiency of research for improving supply chain management. The fix isn't easy and requires much better collaboration among researchers, businesses, and software vendors.