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Retail financial services: transaction to relationship marketing

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Retail financial services: transaction to relationship marketing. / Alexander, Nicholas; Colgate, Mark.
In: European Journal of Marketing, Vol. 34, No. 8, 01.09.2000, p. 938-953.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Alexander, N & Colgate, M 2000, 'Retail financial services: transaction to relationship marketing', European Journal of Marketing, vol. 34, no. 8, pp. 938-953. https://doi.org/10.1108/03090560010331432

APA

Alexander, N., & Colgate, M. (2000). Retail financial services: transaction to relationship marketing. European Journal of Marketing, 34(8), 938-953. https://doi.org/10.1108/03090560010331432

Vancouver

Alexander N, Colgate M. Retail financial services: transaction to relationship marketing. European Journal of Marketing. 2000 Sept 1;34(8):938-953. doi: 10.1108/03090560010331432

Author

Alexander, Nicholas ; Colgate, Mark. / Retail financial services : transaction to relationship marketing. In: European Journal of Marketing. 2000 ; Vol. 34, No. 8. pp. 938-953.

Bibtex

@article{4b7e35eaab23418db33de112f0b39c29,
title = "Retail financial services: transaction to relationship marketing",
abstract = "Presents the findings of a survey carried out among the financial directors of leading retail companies in Australia, Ireland, New Zealand and the UK. The purpose of the survey was to determine those factors that influence the development of financial services within retail organisations. Considers the introduction of financial services, within the context of retailers{\textquoteright} relationships with their customers, and retailers{\textquoteright} ability to build closer relationships with existing and potential customers. Financial service provision is, therefore, considered in the context of the relationship marketing paradigm. Considers the opportunities which financial services provide for retailers to move from a transactional to relationship approach to marketing.",
keywords = "Financial services, Relationship marketing, Retailing",
author = "Nicholas Alexander and Mark Colgate",
year = "2000",
month = sep,
day = "1",
doi = "10.1108/03090560010331432",
language = "English",
volume = "34",
pages = "938--953",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "Emerald",
number = "8",

}

RIS

TY - JOUR

T1 - Retail financial services

T2 - transaction to relationship marketing

AU - Alexander, Nicholas

AU - Colgate, Mark

PY - 2000/9/1

Y1 - 2000/9/1

N2 - Presents the findings of a survey carried out among the financial directors of leading retail companies in Australia, Ireland, New Zealand and the UK. The purpose of the survey was to determine those factors that influence the development of financial services within retail organisations. Considers the introduction of financial services, within the context of retailers’ relationships with their customers, and retailers’ ability to build closer relationships with existing and potential customers. Financial service provision is, therefore, considered in the context of the relationship marketing paradigm. Considers the opportunities which financial services provide for retailers to move from a transactional to relationship approach to marketing.

AB - Presents the findings of a survey carried out among the financial directors of leading retail companies in Australia, Ireland, New Zealand and the UK. The purpose of the survey was to determine those factors that influence the development of financial services within retail organisations. Considers the introduction of financial services, within the context of retailers’ relationships with their customers, and retailers’ ability to build closer relationships with existing and potential customers. Financial service provision is, therefore, considered in the context of the relationship marketing paradigm. Considers the opportunities which financial services provide for retailers to move from a transactional to relationship approach to marketing.

KW - Financial services

KW - Relationship marketing

KW - Retailing

U2 - 10.1108/03090560010331432

DO - 10.1108/03090560010331432

M3 - Journal article

AN - SCOPUS:0012128157

VL - 34

SP - 938

EP - 953

JO - European Journal of Marketing

JF - European Journal of Marketing

SN - 0309-0566

IS - 8

ER -