This paper explore the possibility of a new philosophical turn in robot-ethics, considering whether the concepts of Emanuel Levinas particularly his conception of the ‘face of the other’ can be used to understand how non-expert users interact with robots. The term ‘Robot’ comes from fiction and for non-experts and experts alike interaction with robots may be coloured by this history. This paper explores the ethics of robots (and the use of the term robot) that is based on the user seeing the robot as infinitely complex.