Home > Research > Publications & Outputs > Revisiting the role of traditional, electronic ...

Research

Associated organisational unit

Electronic data

Links

Text available via DOI:

Keywords

View graph of relations

Revisiting the role of traditional, electronic and mobile-based communication channels in the pharmaceutical industry of Lithuania

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Revisiting the role of traditional, electronic and mobile-based communication channels in the pharmaceutical industry of Lithuania. / Auruskeviciene, Vilte; Butkeviciene, Jovita; Salciuviene, Laura.
In: Engineering Economics, Vol. 26, No. 5, 12.2015, p. 541-550.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Auruskeviciene, V, Butkeviciene, J & Salciuviene, L 2015, 'Revisiting the role of traditional, electronic and mobile-based communication channels in the pharmaceutical industry of Lithuania', Engineering Economics, vol. 26, no. 5, pp. 541-550. https://doi.org/10.5755/j01.ee.26.5.12510

APA

Auruskeviciene, V., Butkeviciene, J., & Salciuviene, L. (2015). Revisiting the role of traditional, electronic and mobile-based communication channels in the pharmaceutical industry of Lithuania. Engineering Economics, 26(5), 541-550. https://doi.org/10.5755/j01.ee.26.5.12510

Vancouver

Auruskeviciene V, Butkeviciene J, Salciuviene L. Revisiting the role of traditional, electronic and mobile-based communication channels in the pharmaceutical industry of Lithuania. Engineering Economics. 2015 Dec;26(5):541-550. doi: 10.5755/j01.ee.26.5.12510

Author

Auruskeviciene, Vilte ; Butkeviciene, Jovita ; Salciuviene, Laura. / Revisiting the role of traditional, electronic and mobile-based communication channels in the pharmaceutical industry of Lithuania. In: Engineering Economics. 2015 ; Vol. 26, No. 5. pp. 541-550.

Bibtex

@article{3897c5473c074aadb9b8fb3e159c4e12,
title = "Revisiting the role of traditional, electronic and mobile-based communication channels in the pharmaceutical industry of Lithuania",
abstract = "The study revisits communication channels currently used to access medical information and investigates perceptions of general practitioners (GPs) about traditional, electronic and mobile-based channels in the context of Lithuania. A total of 254 GPs were surveyed. The findings suggest that the pharmaceutical companies still rely on pharmaceutical sales representatives to disseminate the newest information about prescription drugs. The results indicate that the leading experts in the healthcare industry contribute most to GPs{\textquoteright} drug-prescribing intentions and conferences organised by local and international scientific societies are considered to be the most reliable channels. Further, local websites designed for GPs have the highest perceived value among electronic and mobile-based communication channels. Statistically significant differences among different GPs{\textquoteright} age groups are confirmed regarding channel preferences and their reliability: international scientific conferences and international health journals are more popular and are perceived as more reliable among younger GPs compared to more senior GPs.",
keywords = "communication channels, pharmaceutical industry, dissemination of medical information, perceptions of general practitioners, Lithuania",
author = "Vilte Auruskeviciene and Jovita Butkeviciene and Laura Salciuviene",
year = "2015",
month = dec,
doi = "10.5755/j01.ee.26.5.12510",
language = "English",
volume = "26",
pages = "541--550",
journal = "Engineering Economics",
issn = "2029-5839",
publisher = "Kauno Technologijos Universitetas",
number = "5",

}

RIS

TY - JOUR

T1 - Revisiting the role of traditional, electronic and mobile-based communication channels in the pharmaceutical industry of Lithuania

AU - Auruskeviciene, Vilte

AU - Butkeviciene, Jovita

AU - Salciuviene, Laura

PY - 2015/12

Y1 - 2015/12

N2 - The study revisits communication channels currently used to access medical information and investigates perceptions of general practitioners (GPs) about traditional, electronic and mobile-based channels in the context of Lithuania. A total of 254 GPs were surveyed. The findings suggest that the pharmaceutical companies still rely on pharmaceutical sales representatives to disseminate the newest information about prescription drugs. The results indicate that the leading experts in the healthcare industry contribute most to GPs’ drug-prescribing intentions and conferences organised by local and international scientific societies are considered to be the most reliable channels. Further, local websites designed for GPs have the highest perceived value among electronic and mobile-based communication channels. Statistically significant differences among different GPs’ age groups are confirmed regarding channel preferences and their reliability: international scientific conferences and international health journals are more popular and are perceived as more reliable among younger GPs compared to more senior GPs.

AB - The study revisits communication channels currently used to access medical information and investigates perceptions of general practitioners (GPs) about traditional, electronic and mobile-based channels in the context of Lithuania. A total of 254 GPs were surveyed. The findings suggest that the pharmaceutical companies still rely on pharmaceutical sales representatives to disseminate the newest information about prescription drugs. The results indicate that the leading experts in the healthcare industry contribute most to GPs’ drug-prescribing intentions and conferences organised by local and international scientific societies are considered to be the most reliable channels. Further, local websites designed for GPs have the highest perceived value among electronic and mobile-based communication channels. Statistically significant differences among different GPs’ age groups are confirmed regarding channel preferences and their reliability: international scientific conferences and international health journals are more popular and are perceived as more reliable among younger GPs compared to more senior GPs.

KW - communication channels

KW - pharmaceutical industry

KW - dissemination of medical information

KW - perceptions of general practitioners

KW - Lithuania

U2 - 10.5755/j01.ee.26.5.12510

DO - 10.5755/j01.ee.26.5.12510

M3 - Journal article

VL - 26

SP - 541

EP - 550

JO - Engineering Economics

JF - Engineering Economics

SN - 2029-5839

IS - 5

ER -