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Roundtable - Everyone everywhere all at once: integrating novel approaches to social influence(rs)

Research output: Contribution to conference - Without ISBN/ISSN › Other › peer-review

Unpublished
  • Meyrav Shoham
  • Jared Watson
  • Hayley Cocker
  • Michelle Daniels
  • Lauren Grewal
  • Mansur Khamitov
  • Rebecca Mardon
  • Ted Matherly
  • Coby Morvinski
  • Edith Shalev
  • Rosanna Smith
  • Francesca Valsesia
  • Freeman Wu
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Publication date28/10/2023
<mark>Original language</mark>English
EventAssociation for Consumer Research Conference - Sheraton Grand Seattle, Seattle, United States
Duration: 26/10/2023 → 29/10/2023
https://acr.memberclicks.net/current-acr-conference

Conference

ConferenceAssociation for Consumer Research Conference
Abbreviated titleACR
Country/TerritoryUnited States
CitySeattle
Period26/10/23 → 29/10/23
Internet address

Abstract

This roundtable is a forum to discuss the multifaceted phenomenon of online social influence(rs), which has implications for influencer marketing effectiveness and consumer decision-making and well-being. It aims to bridge currently disparate knowledge on influencers and their followers and to develop a comprehensive agenda for future research.