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Russian as a commodity: medical tourism and the healthcare industry in post-Soviet Lithuania

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Russian as a commodity: medical tourism and the healthcare industry in post-Soviet Lithuania. / Muth, Sebastian.
In: International Journal of Bilingual Education and Bilingualism, Vol. 20, No. 4, 2017, p. 404-416.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Harvard

Muth, S 2017, 'Russian as a commodity: medical tourism and the healthcare industry in post-Soviet Lithuania', International Journal of Bilingual Education and Bilingualism, vol. 20, no. 4, pp. 404-416. https://doi.org/10.1080/13670050.2015.1115002

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Vancouver

Muth S. Russian as a commodity: medical tourism and the healthcare industry in post-Soviet Lithuania. International Journal of Bilingual Education and Bilingualism. 2017;20(4):404-416. Epub 2015 Dec 7. doi: 10.1080/13670050.2015.1115002

Author

Muth, Sebastian. / Russian as a commodity : medical tourism and the healthcare industry in post-Soviet Lithuania. In: International Journal of Bilingual Education and Bilingualism. 2017 ; Vol. 20, No. 4. pp. 404-416.

Bibtex

@article{b07ecd340405481ba708b67dcfd4eb9b,
title = "Russian as a commodity: medical tourism and the healthcare industry in post-Soviet Lithuania",
abstract = "The focus of this paper is on Lithuania, where government policies continue to limit the use of Russian in education, the public space and the media, while the local economy has recognized proficiency in Russian as a commodity. This is particularly salient in the healthcare industry that grew significantly in the past years with patients from post-Soviet countries seeking treatment at local hospitals and private clinics. Marketed for their {\textquoteleft}European{\textquoteright} standards and competitive prices, promotional discourses refer to proficiency in Russian and familiarity with Russian culture and customs among medical staff. This commodification of Russian challenges perceptions on the value of language in the formation of political and cultural identities, pointing towards a paradigmatic shift and renegotiation of language attitudes in countries of the former USSR.",
author = "Sebastian Muth",
year = "2017",
doi = "10.1080/13670050.2015.1115002",
language = "English",
volume = "20",
pages = "404--416",
journal = "International Journal of Bilingual Education and Bilingualism",
issn = "1367-0050",
publisher = "Routledge",
number = "4",

}

RIS

TY - JOUR

T1 - Russian as a commodity

T2 - medical tourism and the healthcare industry in post-Soviet Lithuania

AU - Muth, Sebastian

PY - 2017

Y1 - 2017

N2 - The focus of this paper is on Lithuania, where government policies continue to limit the use of Russian in education, the public space and the media, while the local economy has recognized proficiency in Russian as a commodity. This is particularly salient in the healthcare industry that grew significantly in the past years with patients from post-Soviet countries seeking treatment at local hospitals and private clinics. Marketed for their ‘European’ standards and competitive prices, promotional discourses refer to proficiency in Russian and familiarity with Russian culture and customs among medical staff. This commodification of Russian challenges perceptions on the value of language in the formation of political and cultural identities, pointing towards a paradigmatic shift and renegotiation of language attitudes in countries of the former USSR.

AB - The focus of this paper is on Lithuania, where government policies continue to limit the use of Russian in education, the public space and the media, while the local economy has recognized proficiency in Russian as a commodity. This is particularly salient in the healthcare industry that grew significantly in the past years with patients from post-Soviet countries seeking treatment at local hospitals and private clinics. Marketed for their ‘European’ standards and competitive prices, promotional discourses refer to proficiency in Russian and familiarity with Russian culture and customs among medical staff. This commodification of Russian challenges perceptions on the value of language in the formation of political and cultural identities, pointing towards a paradigmatic shift and renegotiation of language attitudes in countries of the former USSR.

U2 - 10.1080/13670050.2015.1115002

DO - 10.1080/13670050.2015.1115002

M3 - Journal article

VL - 20

SP - 404

EP - 416

JO - International Journal of Bilingual Education and Bilingualism

JF - International Journal of Bilingual Education and Bilingualism

SN - 1367-0050

IS - 4

ER -