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  1. Published

    Social Networking Sites and Marketing Strategies

    Wu, Y., Stewart, M. & Liu, R. R-Y., 04/2015, Handbook of Research on Integrating Social Media into Strategic Marketing. Hajili, N. (ed.). Hershey, PA: IGI Global, p. 207-239 33 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  2. Published

    Cross-cultural consumer responses to cause-related marketing: theoretical insights and future research

    Xue, M. & Singh, J., 29/11/2019, Socially-responsible international business: critical issues and the way forward. Leonidou, L. C., Katsikeas, C. S., Samiee, S. & Leonidou, C. N. (eds.). Cheltenham: Edward Elgar, p. 232–260 29 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  3. Published

    Psychological Distance in Cause-Related Product Buying Decisions

    Xue, M., Xiao, S. & Iyer, G., 28/06/2016, Rediscovering the Essentiality of Marketing. Petruzzellis, L. & Winter, R. (eds.). Springer, p. 185 1 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  4. Published

    Family identity construction: an interpretation of the Lunar New Year's Eve dinner consumption ritual

    Xue, H., Zhao, X., Nikolay, P. & Qin, J., 24/06/2022, In: Journal of Contemporary Marketing Science. 5, 1, p. 29-48 20 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Case study 3: Co-create a smart phone brand with consumers via social media: A case study of Xiaomi in China

    Yang, S. & Wos, A., 1/01/2017, Services Marketing Cases in Emerging Markets: An Asian Perspective. Roy, S. K., Mutum, D. S. & Nguyen, B. (eds.). Cham: Springer International Publishing, p. 27-34 8 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  6. Published

    Consumer loyalty perspective

    Yu, C., Buciuniene, I. & Salciuviene, L., 2007, The 2nd International Scientific Conference on "Changes in Social and Business Environment" (Panevezys) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  7. Published

    Entrepreneurial learning through peer networks

    Zhang, J. & Hamilton, E. E., 2006, Babson College-Kauffman Foundation Entrepreneurship Conference (Indiana University, USA) - 2006. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  8. Published

    Entrepreneurship education for owner-managers: The process of trust building for an effective learning community

    Zhang, J. & Hamilton, E. E., 2010, In: Journal of Small Business and Entrepreneurship. 23, 3, p. 249-270 22 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Engaging HEIs in Business and the Community: A Learning Perspective

    Zhang, J. & Hamilton, E. E., 2009, In: Education and Training. 51, 8/9, p. 607-623 17 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    Investment guidance for the Chinese medical device market

    Zhang, W., Liu, R. R-Y. & Chatwin, C., 02/2015, In: Journal of Medical Marketing. 15, 1-2, p. 4-9 6 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. Published

    The Chinese medical device market: market drivers and investment prospects

    Zhang, W., Liu, R. R-Y. & Chatwin, C., 30/08/2016, In: Journal of Commercial Biotechnology. 22, 2, p. 33-39 7 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  12. Published

    Marketing authorization of medical devices in China

    Zhang, W., Liu, R. R-Y. & Chatwin, C., 2016, In: Journal of Commercial Biotechnology. 22, 1, p. 15-22 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  13. Published

    Understanding consumer perceptions and marketing communications of plant-based meat in relation to environmental sustainability: a terror management theory approach

    Zhao, J., 2024, Lancaster University. 305 p.

    Research output: Thesis › Doctoral Thesis

  14. Published

    Internal relationships orientation as a basis for sustainable external relationships

    Zvireliene, R. & Salciuviene, L., 2007, The 2nd International Scientific Conference on "Changes in Social and Business Environment" (Panevezys) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

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