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Investment guidance for the Chinese medical device market

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<mark>Journal publication date</mark>02/2015
<mark>Journal</mark>Journal of Medical Marketing
Issue number1-2
Volume15
Number of pages6
Pages (from-to)4-9
Publication StatusPublished
<mark>Original language</mark>English

Abstract

The medical device market is one of the most attractive and profitable areas in the global economy. Since China opened its doors to the world, it has attracted increasing amounts of foreign investment. The Chinese medical device market is currently one of the most promising and fastest growing markets, which is the second largest market in the world with 200 billion yuan (RMB) total sales in 2013. This paper illustrates the geographical distribution of the Chinese medical device industry, combined with the location quotient (LQ) assessment, to reveal the medical device industry’s professional level and degree of concentration in each province, providing guidance for investors who are interested in medical device investment in China. The LQ and market share (MS) matrix reveals that the best investment regions in China are Bohai Economic Rim, Yangtze River Delta and Pearl River Delta Economic Zones.