Cheded, M. &
Hopkinson, G.,
12/07/2018,
Macromarketing Conference 2018: Change between complexity and simplicity. Löbler, H., Mörstedt, J., Wloka, M., Barriga, P. & Stieler, S. (eds.). Leipzig:
Macromarketing Society, Inc.,
p. 306-310 5 p.Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review