Accepted author manuscript, 572 KB, PDF document
Available under license: Unspecified
Final published version
Licence: Unspecified
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review
Publication date | 12/07/2018 |
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Host publication | Macromarketing Conference 2018: Change between complexity and simplicity |
Editors | Helge Löbler, Janine Mörstedt, Michelle Wloka, Pablo Barriga, Sebastian Stieler |
Place of Publication | Leipzig |
Publisher | Macromarketing Society, Inc. |
Pages | 306-310 |
Number of pages | 5 |
ISBN (electronic) | 9783000606236 |
<mark>Original language</mark> | English |