Sanghavi, N., De Mattos, C., McGuffog, M., Kumar, J. &
Salciuviene, L.,
25/06/2016,
Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Petruzzellis, L. & Winer, R. S. (eds.). Cham:
Springer,
p. 849-850 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review