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  1. Published

    The regulatory perception of the marketing function: an interpretation of UK competition authority investigations 1950-2005

    Ashton, J. K. & Pressey, A. D., 2008, In: Journal of Public Policy and Marketing. 27, 2, p. 156-164 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    The regulatory challenge to relationship marketing in UK banking

    Ashton, J. K. & Pressey, A. D., 2004, In: International Journal of Bank Marketing. 22, 6, p. 453-564 112 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    The regulatory perception of the marketing function: an interpretation of UK competition authority investigations 1950-2005

    Ashton, J. K. & Pressey, A. D., 2007, 36th European Marketing Academy (EMAC) Conference (Reykjavik) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  4. Published

    The regulatory challenge to branding: an interpretation of UK competition authority investigations 1950-2007

    Ashton, J. K. & Pressey, A. D., 2011, In: Journal of Marketing Management. 27, 9-10, p. 1027-1058 32 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Identification of critical success factors in the Lithuanian printing industry

    Auruskeviciene, V., Salciuviene, L. & Trifanovas, A., 2005, In: Management of Organizations: Systematic Research. 34, p. 19-32 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Study on the cultural values of academic youth

    Auruskeviciene, V. & Salciuviene, L., 2002, In: Engineering Economics. 1, 27, p. 18-23 6 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Consumer self-concept and brand personality correspondence: case of Lituanian clothing market

    Auruskeviciene, V., Salciuviene, L. & Skudiene, V., 2008, Marketing in Dynamic Environments: Contemporary Research Advances. Athens: ATINER

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  8. Published

    Intellectual property theft in transitional economies

    Auruskeviciene, V., Salciuviene, L., Alas, R. & Vida, I., 2008, The 34th EIBA Annual Conference (Tallinn) - 2008. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  9. Published

    The impact of relationship quality on customer loyalty in professional services market

    Auruskeviciene, V. & Salciuviene, L., 2008, The 16th International Conference on Marketing and Business Strategies for Central and Eastern Europe (Vienna) - 2008. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  10. Published

    Development factors of the competitive advantages in the subsidiaries of MNCs

    Auruskeviciene, V., Salciuviene, L. & Reardon, J., 2008, The International Scientific Conference on "Expansion of International Business" (Vilnius) - 2008. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  11. Published

    Consumers' self-image congruence with preferred clothing brand image

    Auruskeviciene, V., Salciuviene, L. & Skudiene, V., 2007, The 2nd International Scientific Conference on "Changes in Social and Business Environment" (Panevezys) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  12. Published

    Assessing values in a cross-cultural context

    Auruskeviciene, V., Salciuviene, L. & Skudiene, V., 2007, The 5th International Conference on Marketing (Athens) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  13. Published

    Identification of key success factors in free economic zone development

    Auruskeviciene, V., Salciuviene, L., Kuvykaite, R. & Zilys, L., 2007, The International Conference Economics and Management (Kaunas) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  14. Published

    The relationship quality effect on customer loyalty

    Auruskeviciene, V., Salciuviene, L. & Skudiene, V., 2010, In: Pecvnia. 10, p. 23-36 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  15. Published

    Revisiting the role of traditional, electronic and mobile-based communication channels in the pharmaceutical industry of Lithuania

    Auruskeviciene, V., Butkeviciene, J. & Salciuviene, L., 12/2015, In: Engineering Economics. 26, 5, p. 541-550 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  16. Published

    Being like or being liked: identity vs. approval in a social context

    Auty, S. G. & Elliott, R., 2001, In: Advances in Consumer Research. 28, 1, p. 235-241 7 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  17. Published

    'Reading' advertising and 'writing' identity

    Auty, S. G. & Elliott, R., 1999, In: Advances in Consumer Research. 26, 1, p. 439-444 6 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  18. Published

    Tribal warfare and gaps affecting internal service quality

    Auty, S. G. & Long, G., 1999, In: International Journal of Service Industry Management. 10, 1, p. 7-22 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  19. Published

    Fashion involvement, self-monitoring and the meaning of brands

    Auty, S. G. & Elliott, R., 1998, In: Journal of Product and Brand Management. 7, 2, p. 109-123 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  20. Published

    Social identity and the meaning of fashion brands

    Auty, S. G. & Elliott, R., 1998, European Advances in Consumer Research ( ) - 1998. Provo: Association for Consumer Research, p. 1-10 10 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  21. Published

    Designing and testing a resource-based method for setting professional fees

    Auty, S. G., 1996, In: Journal of Professional Services Marketing. 13, 2, p. 71-92 22 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  22. Published

    The delicious paradox: preconscious processing of product placements by children

    Auty, S. G. & Lewis, C., 2004, The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion. New Jersey: Lawrence Erlbaum Associates, p. 177-133 45 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  23. Published

    Processing and perceptions of product placements: do men and women watch the same movie?

    Auty, S. G. & Lemmon, R., 2003, Conference of the American Academy of Advertising ( ) - 2003. N/A: unknown, p. 9-15 7 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  24. Published

    Exploring children's choice: the reminder effect of product placement

    Auty, S. G. & Lewis, C., 2004, In: Psychology and Marketing. 21, 9, p. 697-713 17 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  25. Published

    Toying with the mind: product placement in video games

    Auty, S. G., 2005, In: Finanza Marketing e Produzione. 23, 3, p. 12-18 7 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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