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Segmental new-product diffusion of residential broadband services

Research output: Working paper

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Segmental new-product diffusion of residential broadband services. / Robertson, A; Soopramanien, D G R; Fildes, R A.
Lancaster University: The Department of Management Science, 2006. (Management Science Working Paper Series).

Research output: Working paper

Harvard

Robertson, A, Soopramanien, DGR & Fildes, RA 2006 'Segmental new-product diffusion of residential broadband services' Management Science Working Paper Series, The Department of Management Science, Lancaster University.

APA

Robertson, A., Soopramanien, D. G. R., & Fildes, R. A. (2006). Segmental new-product diffusion of residential broadband services. (Management Science Working Paper Series). The Department of Management Science.

Vancouver

Robertson A, Soopramanien DGR, Fildes RA. Segmental new-product diffusion of residential broadband services. Lancaster University: The Department of Management Science. 2006. (Management Science Working Paper Series).

Author

Robertson, A ; Soopramanien, D G R ; Fildes, R A. / Segmental new-product diffusion of residential broadband services. Lancaster University : The Department of Management Science, 2006. (Management Science Working Paper Series).

Bibtex

@techreport{36aad730e11e4bf78159b39914f2f7fa,
title = "Segmental new-product diffusion of residential broadband services",
abstract = "Aggregate models of innovation diffusion do not capitalise on valuable consumer adoption dynamics that emerge from consumer surveys. This is despite other modelling strategies which suggest that such dynamics may be very important to the process of diffusion. We present a segmental Gompertz model of broadband diffusion that uses an ICT consumer survey to model the effect that household income has on its propensity to adopt this product. The model forecasts are generated using household survey data although forecasts are compared to national broadband penetration statistics from the national regulator Ofcom. The model that is presented suggests strongly that early adopters are mostly made up from wealthy households and only as time progresses do less well off households come to market. The findings presented in this paper will be important to market planners requiring a relatively simple technique that forecasts segmental innovation diffusion.",
keywords = "Broadband, innovation, diffusion, digital divide, Gompertz, ICT",
author = "A Robertson and Soopramanien, {D G R} and Fildes, {R A}",
year = "2006",
language = "English",
series = "Management Science Working Paper Series",
publisher = "The Department of Management Science",
type = "WorkingPaper",
institution = "The Department of Management Science",

}

RIS

TY - UNPB

T1 - Segmental new-product diffusion of residential broadband services

AU - Robertson, A

AU - Soopramanien, D G R

AU - Fildes, R A

PY - 2006

Y1 - 2006

N2 - Aggregate models of innovation diffusion do not capitalise on valuable consumer adoption dynamics that emerge from consumer surveys. This is despite other modelling strategies which suggest that such dynamics may be very important to the process of diffusion. We present a segmental Gompertz model of broadband diffusion that uses an ICT consumer survey to model the effect that household income has on its propensity to adopt this product. The model forecasts are generated using household survey data although forecasts are compared to national broadband penetration statistics from the national regulator Ofcom. The model that is presented suggests strongly that early adopters are mostly made up from wealthy households and only as time progresses do less well off households come to market. The findings presented in this paper will be important to market planners requiring a relatively simple technique that forecasts segmental innovation diffusion.

AB - Aggregate models of innovation diffusion do not capitalise on valuable consumer adoption dynamics that emerge from consumer surveys. This is despite other modelling strategies which suggest that such dynamics may be very important to the process of diffusion. We present a segmental Gompertz model of broadband diffusion that uses an ICT consumer survey to model the effect that household income has on its propensity to adopt this product. The model forecasts are generated using household survey data although forecasts are compared to national broadband penetration statistics from the national regulator Ofcom. The model that is presented suggests strongly that early adopters are mostly made up from wealthy households and only as time progresses do less well off households come to market. The findings presented in this paper will be important to market planners requiring a relatively simple technique that forecasts segmental innovation diffusion.

KW - Broadband

KW - innovation

KW - diffusion

KW - digital divide

KW - Gompertz

KW - ICT

M3 - Working paper

T3 - Management Science Working Paper Series

BT - Segmental new-product diffusion of residential broadband services

PB - The Department of Management Science

CY - Lancaster University

ER -