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    Rights statement: This article has been accepted for publication in Journal of Language Aggression and Conflict, Volume 10, Issue 1, 2022, pages: 169 –196, © 2019 John Benjamins, the publisher should be contacted for permission to re-use the material in any form.

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'Slut I hate you': A Critical Discourse Analysis of gendered conflict on YouTube

Research output: Contribution to Journal/MagazineJournal articlepeer-review

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'Slut I hate you' : A Critical Discourse Analysis of gendered conflict on YouTube. / Sagredos, Christos; Nikolova, Evelin.

In: Journal of Language Aggression and Conflict, Vol. 10, No. 1, 28.02.2022, p. 169-196.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Harvard

Sagredos, C & Nikolova, E 2022, ''Slut I hate you': A Critical Discourse Analysis of gendered conflict on YouTube', Journal of Language Aggression and Conflict, vol. 10, no. 1, pp. 169-196. https://doi.org/10.1075/jlac.00065.sag

APA

Vancouver

Sagredos C, Nikolova E. 'Slut I hate you': A Critical Discourse Analysis of gendered conflict on YouTube. Journal of Language Aggression and Conflict. 2022 Feb 28;10(1):169-196. Epub 2021 Jun 4. doi: 10.1075/jlac.00065.sag

Author

Sagredos, Christos ; Nikolova, Evelin. / 'Slut I hate you' : A Critical Discourse Analysis of gendered conflict on YouTube. In: Journal of Language Aggression and Conflict. 2022 ; Vol. 10, No. 1. pp. 169-196.

Bibtex

@article{0fac47bcf1bc4d17a5f4dc83f5ffd347,
title = "'Slut I hate you': A Critical Discourse Analysis of gendered conflict on YouTube",
abstract = "Adopting a Critical Discourse Analysis perspective, this paper seeks to explore the conflict emerging from the ways YouTube users index, reaffirm or challenge gender ideologies by examining 2,304 YouTube comments posted in response to the misogynistic Greek pop song Καριόλα σε μισώ {\textquoteleft}Slut I hate you{\textquoteright}. Our textual analysis draws on the Discourse-Historical Approach, focusing on the lexicogrammatical choices and discursive strategies employed for the positive presentation of the self and the negative presentation of the other. Our findings suggest that: (a) there is a dialectic relationship between the gendered representations of the videoclip and the gender ideologies indexed by individual YouTube users; (b) the discursive negotiation of gender ideologies in anonymous, asynchronous and polylogal discussions is a highly polarised and antagonistic discourse activity, with most comments under the videoclip of the song falling under two broad categories, i.e. those sustaining and those challenging gendered aggression and patriarchal discourses; (c) although both groups resort to common discursive strategies (e.g. nomination and predication strategies that legitimise the authority of the in-group and delegitimise the out-group), they differ significantly in their argumentation and intensification/mitigation strategies, which allows commenters to take sides in a polarised debate and index their gender ideologies; (d) due to the pervasive power of dominant ideologies across all levels of context, the democratic and subversive potential of conflict on YouTube is limited but not pointless as counter-discourses may still gain visibility.",
keywords = "Violence against women, language aggression, conflicting discourses, conflict on YouTube",
author = "Christos Sagredos and Evelin Nikolova",
note = "This article has been accepted for publication in Journal of Language Aggression and Conflict, Volume 10, Issue 1, 2022, pages: 169 –196, {\textcopyright} 2019 John Benjamins, the publisher should be contacted for permission to re-use the material in any form.",
year = "2022",
month = feb,
day = "28",
doi = "10.1075/jlac.00065.sag",
language = "English",
volume = "10",
pages = "169--196",
journal = "Journal of Language Aggression and Conflict",
issn = "2213-1272",
publisher = "John Benjamins Publishing Company",
number = "1",

}

RIS

TY - JOUR

T1 - 'Slut I hate you'

T2 - A Critical Discourse Analysis of gendered conflict on YouTube

AU - Sagredos, Christos

AU - Nikolova, Evelin

N1 - This article has been accepted for publication in Journal of Language Aggression and Conflict, Volume 10, Issue 1, 2022, pages: 169 –196, © 2019 John Benjamins, the publisher should be contacted for permission to re-use the material in any form.

PY - 2022/2/28

Y1 - 2022/2/28

N2 - Adopting a Critical Discourse Analysis perspective, this paper seeks to explore the conflict emerging from the ways YouTube users index, reaffirm or challenge gender ideologies by examining 2,304 YouTube comments posted in response to the misogynistic Greek pop song Καριόλα σε μισώ ‘Slut I hate you’. Our textual analysis draws on the Discourse-Historical Approach, focusing on the lexicogrammatical choices and discursive strategies employed for the positive presentation of the self and the negative presentation of the other. Our findings suggest that: (a) there is a dialectic relationship between the gendered representations of the videoclip and the gender ideologies indexed by individual YouTube users; (b) the discursive negotiation of gender ideologies in anonymous, asynchronous and polylogal discussions is a highly polarised and antagonistic discourse activity, with most comments under the videoclip of the song falling under two broad categories, i.e. those sustaining and those challenging gendered aggression and patriarchal discourses; (c) although both groups resort to common discursive strategies (e.g. nomination and predication strategies that legitimise the authority of the in-group and delegitimise the out-group), they differ significantly in their argumentation and intensification/mitigation strategies, which allows commenters to take sides in a polarised debate and index their gender ideologies; (d) due to the pervasive power of dominant ideologies across all levels of context, the democratic and subversive potential of conflict on YouTube is limited but not pointless as counter-discourses may still gain visibility.

AB - Adopting a Critical Discourse Analysis perspective, this paper seeks to explore the conflict emerging from the ways YouTube users index, reaffirm or challenge gender ideologies by examining 2,304 YouTube comments posted in response to the misogynistic Greek pop song Καριόλα σε μισώ ‘Slut I hate you’. Our textual analysis draws on the Discourse-Historical Approach, focusing on the lexicogrammatical choices and discursive strategies employed for the positive presentation of the self and the negative presentation of the other. Our findings suggest that: (a) there is a dialectic relationship between the gendered representations of the videoclip and the gender ideologies indexed by individual YouTube users; (b) the discursive negotiation of gender ideologies in anonymous, asynchronous and polylogal discussions is a highly polarised and antagonistic discourse activity, with most comments under the videoclip of the song falling under two broad categories, i.e. those sustaining and those challenging gendered aggression and patriarchal discourses; (c) although both groups resort to common discursive strategies (e.g. nomination and predication strategies that legitimise the authority of the in-group and delegitimise the out-group), they differ significantly in their argumentation and intensification/mitigation strategies, which allows commenters to take sides in a polarised debate and index their gender ideologies; (d) due to the pervasive power of dominant ideologies across all levels of context, the democratic and subversive potential of conflict on YouTube is limited but not pointless as counter-discourses may still gain visibility.

KW - Violence against women

KW - language aggression

KW - conflicting discourses

KW - conflict on YouTube

U2 - 10.1075/jlac.00065.sag

DO - 10.1075/jlac.00065.sag

M3 - Journal article

VL - 10

SP - 169

EP - 196

JO - Journal of Language Aggression and Conflict

JF - Journal of Language Aggression and Conflict

SN - 2213-1272

IS - 1

ER -