Home > Research > Publications & Outputs > Social identity switching

Links

Text available via DOI:

View graph of relations

Social identity switching: How effective is it?

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Published

Standard

Social identity switching: How effective is it? / Zinn, A.K.; Lavric, A.; Levine, M. et al.
In: Journal of Experimental Social Psychology, Vol. 101, 104309, 31.07.2022.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Harvard

Zinn, AK, Lavric, A, Levine, M & Koschate, M 2022, 'Social identity switching: How effective is it?', Journal of Experimental Social Psychology, vol. 101, 104309. https://doi.org/10.1016/j.jesp.2022.104309

APA

Zinn, A. K., Lavric, A., Levine, M., & Koschate, M. (2022). Social identity switching: How effective is it? Journal of Experimental Social Psychology, 101, Article 104309. https://doi.org/10.1016/j.jesp.2022.104309

Vancouver

Zinn AK, Lavric A, Levine M, Koschate M. Social identity switching: How effective is it? Journal of Experimental Social Psychology. 2022 Jul 31;101:104309. Epub 2022 Mar 20. doi: 10.1016/j.jesp.2022.104309

Author

Zinn, A.K. ; Lavric, A. ; Levine, M. et al. / Social identity switching : How effective is it?. In: Journal of Experimental Social Psychology. 2022 ; Vol. 101.

Bibtex

@article{1237da4372cf40429c365a077ef97cae,
title = "Social identity switching: How effective is it?",
abstract = "Psychological theories posit that we frequently switch social identities, yet little is known about the effectiveness of such switches. Our research aims to address this gap in knowledge by determining whether – and at what level of integration into the self-concept – a social identity switch impairs the activation of the currently active identity (“identity activation cost”). Based on the task-switching paradigm used to investigate task-set control, we prompted social identity switches and measured identity salience in a laboratory study using sequences of identity-related Implicit Association Tests (IATs). Pilot 1 (N = 24) and Study 1 (N = 64) used within-subjects designs with participants completing several social identity switches. The IAT congruency effect was no less robust after identity switches compared to identity repetitions, suggesting that social identity switches were highly effective. Study 2 (N = 48) addressed potential differences for switches between identities at different levels of integration into the self. We investigated whether switches between established identities are more effective than switches from a novel to an established identity. While response times showed the predicted trend towards a smaller IAT congruency effect after switching from a novel identity, we found a trend towards the opposite pattern for error rates. The registered study (N = 144) assessed these conflicting results with sufficient power and found no significant difference in the effectiveness of switching from novel as compared to established identities. An effect of cross-categorisation in the registered study was likely due to the requirement to learn individual stimuli.",
keywords = "Cross-categorization, Identity salience, Identity switches, Implicit association test, Multiple identities, Social identity",
author = "A.K. Zinn and A. Lavric and M. Levine and M. Koschate",
year = "2022",
month = jul,
day = "31",
doi = "10.1016/j.jesp.2022.104309",
language = "English",
volume = "101",
journal = "Journal of Experimental Social Psychology",
issn = "0022-1031",
publisher = "Academic Press Inc.",

}

RIS

TY - JOUR

T1 - Social identity switching

T2 - How effective is it?

AU - Zinn, A.K.

AU - Lavric, A.

AU - Levine, M.

AU - Koschate, M.

PY - 2022/7/31

Y1 - 2022/7/31

N2 - Psychological theories posit that we frequently switch social identities, yet little is known about the effectiveness of such switches. Our research aims to address this gap in knowledge by determining whether – and at what level of integration into the self-concept – a social identity switch impairs the activation of the currently active identity (“identity activation cost”). Based on the task-switching paradigm used to investigate task-set control, we prompted social identity switches and measured identity salience in a laboratory study using sequences of identity-related Implicit Association Tests (IATs). Pilot 1 (N = 24) and Study 1 (N = 64) used within-subjects designs with participants completing several social identity switches. The IAT congruency effect was no less robust after identity switches compared to identity repetitions, suggesting that social identity switches were highly effective. Study 2 (N = 48) addressed potential differences for switches between identities at different levels of integration into the self. We investigated whether switches between established identities are more effective than switches from a novel to an established identity. While response times showed the predicted trend towards a smaller IAT congruency effect after switching from a novel identity, we found a trend towards the opposite pattern for error rates. The registered study (N = 144) assessed these conflicting results with sufficient power and found no significant difference in the effectiveness of switching from novel as compared to established identities. An effect of cross-categorisation in the registered study was likely due to the requirement to learn individual stimuli.

AB - Psychological theories posit that we frequently switch social identities, yet little is known about the effectiveness of such switches. Our research aims to address this gap in knowledge by determining whether – and at what level of integration into the self-concept – a social identity switch impairs the activation of the currently active identity (“identity activation cost”). Based on the task-switching paradigm used to investigate task-set control, we prompted social identity switches and measured identity salience in a laboratory study using sequences of identity-related Implicit Association Tests (IATs). Pilot 1 (N = 24) and Study 1 (N = 64) used within-subjects designs with participants completing several social identity switches. The IAT congruency effect was no less robust after identity switches compared to identity repetitions, suggesting that social identity switches were highly effective. Study 2 (N = 48) addressed potential differences for switches between identities at different levels of integration into the self. We investigated whether switches between established identities are more effective than switches from a novel to an established identity. While response times showed the predicted trend towards a smaller IAT congruency effect after switching from a novel identity, we found a trend towards the opposite pattern for error rates. The registered study (N = 144) assessed these conflicting results with sufficient power and found no significant difference in the effectiveness of switching from novel as compared to established identities. An effect of cross-categorisation in the registered study was likely due to the requirement to learn individual stimuli.

KW - Cross-categorization

KW - Identity salience

KW - Identity switches

KW - Implicit association test

KW - Multiple identities

KW - Social identity

U2 - 10.1016/j.jesp.2022.104309

DO - 10.1016/j.jesp.2022.104309

M3 - Journal article

VL - 101

JO - Journal of Experimental Social Psychology

JF - Journal of Experimental Social Psychology

SN - 0022-1031

M1 - 104309

ER -