Final published version
Licence: CC BY: Creative Commons Attribution 4.0 International License
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Social identity switching
T2 - How effective is it?
AU - Zinn, A.K.
AU - Lavric, A.
AU - Levine, M.
AU - Koschate, M.
PY - 2022/7/31
Y1 - 2022/7/31
N2 - Psychological theories posit that we frequently switch social identities, yet little is known about the effectiveness of such switches. Our research aims to address this gap in knowledge by determining whether – and at what level of integration into the self-concept – a social identity switch impairs the activation of the currently active identity (“identity activation cost”). Based on the task-switching paradigm used to investigate task-set control, we prompted social identity switches and measured identity salience in a laboratory study using sequences of identity-related Implicit Association Tests (IATs). Pilot 1 (N = 24) and Study 1 (N = 64) used within-subjects designs with participants completing several social identity switches. The IAT congruency effect was no less robust after identity switches compared to identity repetitions, suggesting that social identity switches were highly effective. Study 2 (N = 48) addressed potential differences for switches between identities at different levels of integration into the self. We investigated whether switches between established identities are more effective than switches from a novel to an established identity. While response times showed the predicted trend towards a smaller IAT congruency effect after switching from a novel identity, we found a trend towards the opposite pattern for error rates. The registered study (N = 144) assessed these conflicting results with sufficient power and found no significant difference in the effectiveness of switching from novel as compared to established identities. An effect of cross-categorisation in the registered study was likely due to the requirement to learn individual stimuli.
AB - Psychological theories posit that we frequently switch social identities, yet little is known about the effectiveness of such switches. Our research aims to address this gap in knowledge by determining whether – and at what level of integration into the self-concept – a social identity switch impairs the activation of the currently active identity (“identity activation cost”). Based on the task-switching paradigm used to investigate task-set control, we prompted social identity switches and measured identity salience in a laboratory study using sequences of identity-related Implicit Association Tests (IATs). Pilot 1 (N = 24) and Study 1 (N = 64) used within-subjects designs with participants completing several social identity switches. The IAT congruency effect was no less robust after identity switches compared to identity repetitions, suggesting that social identity switches were highly effective. Study 2 (N = 48) addressed potential differences for switches between identities at different levels of integration into the self. We investigated whether switches between established identities are more effective than switches from a novel to an established identity. While response times showed the predicted trend towards a smaller IAT congruency effect after switching from a novel identity, we found a trend towards the opposite pattern for error rates. The registered study (N = 144) assessed these conflicting results with sufficient power and found no significant difference in the effectiveness of switching from novel as compared to established identities. An effect of cross-categorisation in the registered study was likely due to the requirement to learn individual stimuli.
KW - Cross-categorization
KW - Identity salience
KW - Identity switches
KW - Implicit association test
KW - Multiple identities
KW - Social identity
U2 - 10.1016/j.jesp.2022.104309
DO - 10.1016/j.jesp.2022.104309
M3 - Journal article
VL - 101
JO - Journal of Experimental Social Psychology
JF - Journal of Experimental Social Psychology
SN - 0022-1031
M1 - 104309
ER -