TY - JOUR

T1 - Socializing Value Creation Through Practices of Making Clothing Differently

T2 - A Case Study of a Makershop with Diverse Locals

AU - Anja-Lisa Hirscher

AU - Mazzarella, Francesco

AU - Alastair Fuad-Luke

N1 - This is an Accepted Manuscript of an article published by Taylor & Francis in Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry on 29/03/2019, available online: https://www.tandfonline.com/doi/full/10.1080/17569370.2019.1565377

PY - 2019/4/1

Y1 - 2019/4/1

N2 - To counter the unsustainability of the current mainstream fashion system, an increasing number of designers are activating practices of social making aimed at empowering people through shared learning experiences. Within this context, the collaborative network Mode Uncut initiated Make Yourself…, a project focused on socializing value creation through making clothing differently. This article presents the project which took place in BITZ Unibz FabLab in Bolzano (Italy), as a case of social making of clothing in a “makershop” (i.e., a makerspace combined with a pop-up shop where diverse locals make clothes using discarded textiles and second-hand garments). Through this participatory action research project, it emerged that the process of bringing together diverse locals in a makerspace can help generating different clothing concepts, and that these concepts can bring about different value propositions for local clothes production. As an outcome of the project, a framework for socializing value creation was corroborated and enriched; the framework is conceived for other designers to use and generate value for individuals, communities, societies, the environment and local economies. In conclusion, this article discusses how social making contributes to shaping alternative exchange economies of fashion.

AB - To counter the unsustainability of the current mainstream fashion system, an increasing number of designers are activating practices of social making aimed at empowering people through shared learning experiences. Within this context, the collaborative network Mode Uncut initiated Make Yourself…, a project focused on socializing value creation through making clothing differently. This article presents the project which took place in BITZ Unibz FabLab in Bolzano (Italy), as a case of social making of clothing in a “makershop” (i.e., a makerspace combined with a pop-up shop where diverse locals make clothes using discarded textiles and second-hand garments). Through this participatory action research project, it emerged that the process of bringing together diverse locals in a makerspace can help generating different clothing concepts, and that these concepts can bring about different value propositions for local clothes production. As an outcome of the project, a framework for socializing value creation was corroborated and enriched; the framework is conceived for other designers to use and generate value for individuals, communities, societies, the environment and local economies. In conclusion, this article discusses how social making contributes to shaping alternative exchange economies of fashion.

KW - fashion makerspace

KW - social making

KW - value proposition

KW - alternative exchange economies

U2 - 10.1080/17569370.2019.1565377

DO - 10.1080/17569370.2019.1565377

M3 - Journal article

VL - 11

SP - 53

EP - 80

JO - Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry

JF - Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry

SN - 1756-9389

IS - 1

M1 - 3

ER -