Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis in Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry on 29/03/2019, available online: https://www.tandfonline.com/doi/full/10.1080/17569370.2019.1565377
Accepted author manuscript, 261 KB, PDF document
Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License
Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Socializing Value Creation Through Practices of Making Clothing Differently
T2 - A Case Study of a Makershop with Diverse Locals
AU - Anja-Lisa Hirscher
AU - Mazzarella, Francesco
AU - Alastair Fuad-Luke
N1 - This is an Accepted Manuscript of an article published by Taylor & Francis in Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry on 29/03/2019, available online: https://www.tandfonline.com/doi/full/10.1080/17569370.2019.1565377
PY - 2019/4/1
Y1 - 2019/4/1
N2 - To counter the unsustainability of the current mainstream fashion system, an increasing number of designers are activating practices of social making aimed at empowering people through shared learning experiences. Within this context, the collaborative network Mode Uncut initiated Make Yourself…, a project focused on socializing value creation through making clothing differently. This article presents the project which took place in BITZ Unibz FabLab in Bolzano (Italy), as a case of social making of clothing in a “makershop” (i.e., a makerspace combined with a pop-up shop where diverse locals make clothes using discarded textiles and second-hand garments). Through this participatory action research project, it emerged that the process of bringing together diverse locals in a makerspace can help generating different clothing concepts, and that these concepts can bring about different value propositions for local clothes production. As an outcome of the project, a framework for socializing value creation was corroborated and enriched; the framework is conceived for other designers to use and generate value for individuals, communities, societies, the environment and local economies. In conclusion, this article discusses how social making contributes to shaping alternative exchange economies of fashion.
AB - To counter the unsustainability of the current mainstream fashion system, an increasing number of designers are activating practices of social making aimed at empowering people through shared learning experiences. Within this context, the collaborative network Mode Uncut initiated Make Yourself…, a project focused on socializing value creation through making clothing differently. This article presents the project which took place in BITZ Unibz FabLab in Bolzano (Italy), as a case of social making of clothing in a “makershop” (i.e., a makerspace combined with a pop-up shop where diverse locals make clothes using discarded textiles and second-hand garments). Through this participatory action research project, it emerged that the process of bringing together diverse locals in a makerspace can help generating different clothing concepts, and that these concepts can bring about different value propositions for local clothes production. As an outcome of the project, a framework for socializing value creation was corroborated and enriched; the framework is conceived for other designers to use and generate value for individuals, communities, societies, the environment and local economies. In conclusion, this article discusses how social making contributes to shaping alternative exchange economies of fashion.
KW - fashion makerspace
KW - social making
KW - value proposition
KW - alternative exchange economies
U2 - 10.1080/17569370.2019.1565377
DO - 10.1080/17569370.2019.1565377
M3 - Journal article
VL - 11
SP - 53
EP - 80
JO - Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry
JF - Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry
SN - 1756-9389
IS - 1
M1 - 3
ER -