This research explores how television professionals engage in the East Asian television production field and how their participation shapes their professional identities amidst the prevalence of the Korean Wave and anti- Korean sentiment, exacerbated by geopolitical tensions. Conducted through semi-structured online interviews, the study interviewed 22 Taiwanese television professionals recruited via snowball sampling. The findings shed light on how Taiwanese professional identities, intertwined with anxieties related to their work, geopolitical context and national identity, perpetuate a sense of occupational stress among Taiwanese television creators. The primary contribution lies in addressing a gap in empirical research on East Asian creative industries.