Standard
Harvard
Souchon, AL
, Hughes, P, Farrell, AM, Nemkova, E & Oliveira, JS 2016, '
Spontaneity and international marketing performance',
International Marketing Review, vol. 33, no. 5, pp. 671-690.
https://doi.org/10.1108/imr-06-2014-0199APA
Souchon, A. L.
, Hughes, P., Farrell, A. M., Nemkova, E., & Oliveira, J. S. (2016).
Spontaneity and international marketing performance.
International Marketing Review,
33(5), 671-690.
https://doi.org/10.1108/imr-06-2014-0199Vancouver
Author
Bibtex
@article{95d4d11f98824a9a95185af54984d726,
title = "Spontaneity and international marketing performance",
author = "Souchon, {Anne L.} and Paul Hughes and Farrell, {Andrew M.} and Ekaterina Nemkova and Oliveira, {Jo{\~a}o S.}",
year = "2016",
month = sep,
day = "12",
doi = "10.1108/imr-06-2014-0199",
language = "English",
volume = "33",
pages = "671--690",
journal = "International Marketing Review",
issn = "0265-1335",
publisher = "Emerald Group Publishing Ltd.",
number = "5",
}
RIS
TY - JOUR
T1 - Spontaneity and international marketing performance
AU - Souchon, Anne L.
AU - Hughes, Paul
AU - Farrell, Andrew M.
AU - Nemkova, Ekaterina
AU - Oliveira, João S.
PY - 2016/9/12
Y1 - 2016/9/12
U2 - 10.1108/imr-06-2014-0199
DO - 10.1108/imr-06-2014-0199
M3 - Journal article
VL - 33
SP - 671
EP - 690
JO - International Marketing Review
JF - International Marketing Review
SN - 0265-1335
IS - 5
ER -
