Stories: how they are used and produced in market(ing) research

Marketing

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Standard

Stories: how they are used and produced in market(ing) research. / Hopkinson, G C ; Hogg, M K.
Handbook Of Qualitative Research Methods In Marketing. Cheltenham: Edward Elgar, 2006. p. 156-174.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Hopkinson, GC & Hogg, MK 2006, Stories: how they are used and produced in market(ing) research. in Handbook Of Qualitative Research Methods In Marketing. Edward Elgar, Cheltenham, pp. 156-174.

APA

Hopkinson, G. C., & Hogg, M. K. (2006). Stories: how they are used and produced in market(ing) research. In Handbook Of Qualitative Research Methods In Marketing (pp. 156-174). Edward Elgar.

Vancouver

Hopkinson GC , Hogg MK. Stories: how they are used and produced in market(ing) research. In Handbook Of Qualitative Research Methods In Marketing. Cheltenham: Edward Elgar. 2006. p. 156-174

Author

Hopkinson, G C ; Hogg, M K. / Stories: how they are used and produced in market(ing) research. Handbook Of Qualitative Research Methods In Marketing. Cheltenham : Edward Elgar, 2006. pp. 156-174

Bibtex

@inbook{25184e64482a47a9b4bd68d585558d3b,

title = "Stories: how they are used and produced in market(ing) research",

author = "Hopkinson, {G C} and Hogg, {M K}",

year = "2006",

language = "English",

isbn = "1845421000",

pages = "156--174",

booktitle = "Handbook Of Qualitative Research Methods In Marketing",

publisher = "Edward Elgar",

}

RIS

TY - CHAP

T1 - Stories: how they are used and produced in market(ing) research

AU - Hopkinson, G C

AU - Hogg, M K

PY - 2006

Y1 - 2006

M3 - Chapter

SN - 1845421000

SP - 156

EP - 174

BT - Handbook Of Qualitative Research Methods In Marketing

PB - Edward Elgar

CY - Cheltenham

ER -

Research