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Strategic awareness and the process of innovation

Research output: Contribution to Journal/MagazineJournal articlepeer-review

<mark>Journal publication date</mark>06/1997
<mark>Journal</mark>Journal of Enterprising Culture
Issue number2
Number of pages16
Pages (from-to)193-208
Publication StatusPublished
<mark>Original language</mark>English


Inherent to enterprising behaviour is the exercise of strategic awareness, a process of understanding and learning from the environment in which the entrepreneur and the small business operate. This paper notes that a growing recognition of high levels of change and uncertainty in the environment infers a need to increase small business understanding of what is changing and why. Strategic awareness is an individual and organisational capability, tailored to contextual needs and contingencies, that describes processes for identifying, understanding, interpreting and acting on events and influences. It also contributes to the process of innovation. Research in the UK, and later in Western Australia, identified a customer needs-focused and outwardly-directed approach to innovation that relies on understanding the external environment. This paper concludes by stressing the relationship between strategic awareness and innovation, and suggests that the nature of these processes demands a rethink in how we support and research small businesses and entrepreneurs.

Read More: http://www.worldscientific.com/doi/abs/10.1142/S0218495897000120