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Strategic marketing and e-business

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

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Strategic marketing and e-business. / Rudd, John M.; Shepherd, Neil G; Lee, Nick.
Handbook of strategic e-business management. ed. / F. Martínez-López. Berlin: Springer, 2013. p. 309-324 (Progress in IS).

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Rudd, JM, Shepherd, NG & Lee, N 2013, Strategic marketing and e-business. in F Martínez-López (ed.), Handbook of strategic e-business management. Progress in IS, Springer, Berlin, pp. 309-324. https://doi.org/10.1007/978-3-642-39747-9_14

APA

Rudd, J. M., Shepherd, N. G., & Lee, N. (2013). Strategic marketing and e-business. In F. Martínez-López (Ed.), Handbook of strategic e-business management (pp. 309-324). (Progress in IS). Springer. https://doi.org/10.1007/978-3-642-39747-9_14

Vancouver

Rudd JM, Shepherd NG, Lee N. Strategic marketing and e-business. In Martínez-López F, editor, Handbook of strategic e-business management. Berlin: Springer. 2013. p. 309-324. (Progress in IS). doi: 10.1007/978-3-642-39747-9_14

Author

Rudd, John M. ; Shepherd, Neil G ; Lee, Nick. / Strategic marketing and e-business. Handbook of strategic e-business management. editor / F. Martínez-López. Berlin : Springer, 2013. pp. 309-324 (Progress in IS).

Bibtex

@inbook{4c4d0bcdaa4240f4b2cf6573f8bf2ccc,
title = "Strategic marketing and e-business",
abstract = "The dramatic growth in e-business is manifest in phenomena such as the surge in internet retailing, the boom in social media based marketing communications, and the centrality of e-commerce to many organizations{\textquoteright} core strategies. Despite this the precise implications of e-business for marketing strategy remain little-understood. In order to guide theory development and practice in the marketing strategy domain, it is of fundamental importance to take stock of the impact that e-business has had upon strategic marketing. Therefore, this chapter develops a conceptual framework in order to explicate the implications of e-business for strategic marketing theory and practice. We find that the impact of e-business on strategic marketing is far-reaching; influencing not only isolated departments, but the organization as a whole. Finally, we conclude that whilst organizations should be alert to the dynamic opportunities and threats posed by e-business, the guiding principle of value creation should not be forgotten.",
author = "Rudd, {John M.} and Shepherd, {Neil G} and Nick Lee",
year = "2013",
month = nov,
day = "19",
doi = "10.1007/978-3-642-39747-9_14",
language = "English",
isbn = "9783642397479",
series = "Progress in IS",
publisher = "Springer",
pages = "309--324",
editor = "F. Mart{\'i}nez-L{\'o}pez",
booktitle = "Handbook of strategic e-business management",

}

RIS

TY - CHAP

T1 - Strategic marketing and e-business

AU - Rudd, John M.

AU - Shepherd, Neil G

AU - Lee, Nick

PY - 2013/11/19

Y1 - 2013/11/19

N2 - The dramatic growth in e-business is manifest in phenomena such as the surge in internet retailing, the boom in social media based marketing communications, and the centrality of e-commerce to many organizations’ core strategies. Despite this the precise implications of e-business for marketing strategy remain little-understood. In order to guide theory development and practice in the marketing strategy domain, it is of fundamental importance to take stock of the impact that e-business has had upon strategic marketing. Therefore, this chapter develops a conceptual framework in order to explicate the implications of e-business for strategic marketing theory and practice. We find that the impact of e-business on strategic marketing is far-reaching; influencing not only isolated departments, but the organization as a whole. Finally, we conclude that whilst organizations should be alert to the dynamic opportunities and threats posed by e-business, the guiding principle of value creation should not be forgotten.

AB - The dramatic growth in e-business is manifest in phenomena such as the surge in internet retailing, the boom in social media based marketing communications, and the centrality of e-commerce to many organizations’ core strategies. Despite this the precise implications of e-business for marketing strategy remain little-understood. In order to guide theory development and practice in the marketing strategy domain, it is of fundamental importance to take stock of the impact that e-business has had upon strategic marketing. Therefore, this chapter develops a conceptual framework in order to explicate the implications of e-business for strategic marketing theory and practice. We find that the impact of e-business on strategic marketing is far-reaching; influencing not only isolated departments, but the organization as a whole. Finally, we conclude that whilst organizations should be alert to the dynamic opportunities and threats posed by e-business, the guiding principle of value creation should not be forgotten.

UR - https://research.aston.ac.uk/en/publications/14abec79-075a-451d-8281-70b664699503

U2 - 10.1007/978-3-642-39747-9_14

DO - 10.1007/978-3-642-39747-9_14

M3 - Chapter

SN - 9783642397479

SN - 9783642397462

T3 - Progress in IS

SP - 309

EP - 324

BT - Handbook of strategic e-business management

A2 - Martínez-López, F.

PB - Springer

CY - Berlin

ER -