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Stratography: the art of conceptualizing and communicating strategy

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Stratography : the art of conceptualizing and communicating strategy. / Cummings, Stephen; Angwin, Duncan Neil.

In: Business Horizons, Vol. 54, No. 5, 09.2011, p. 435-446.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

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Cummings S, Angwin DN. Stratography: the art of conceptualizing and communicating strategy. Business Horizons. 2011 Sep;54(5):435-446. Epub 2011 May 26. doi: 10.1016/j.bushor.2011.04.005

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Cummings, Stephen ; Angwin, Duncan Neil. / Stratography : the art of conceptualizing and communicating strategy. In: Business Horizons. 2011 ; Vol. 54, No. 5. pp. 435-446.

Bibtex

@article{641b2e1c4669440d9adfe4a1c6e213a3,
title = "Stratography: the art of conceptualizing and communicating strategy",
abstract = "Representations of strategy tend to either be so generalized as to have little real meaning for employees, or go into such detail that people struggle to understand what is really required. The problem is this: a strategy not understood by those charged with implementing it is as bad as, or even worse than, not having a strategy at all. In 1983, a classic Business Horizons article by Karl Weick highlighted the importance of using graphical approaches to overcome strategy relation challenges; however, since then, little has been written regarding how managers might accomplish this successfully. Our article argues that individualized drawings of strategy, or what we term {\textquoteleft}stratography,{\textquoteright} could enable more effective conceptualization and communication of the strategic complexity that organizations face and the paths they are seeking to follow. Herein, we employ the latest thinking in cartography, educational philosophy, optics, graphic design, and military protocol to outline seven good practices of effective stratography.",
keywords = "strategy communication, stratography, strategy visualisation, strategy as practice",
author = "Stephen Cummings and Angwin, {Duncan Neil}",
year = "2011",
month = sep,
doi = "10.1016/j.bushor.2011.04.005",
language = "English",
volume = "54",
pages = "435--446",
journal = "Business Horizons",
issn = "0007-6813",
publisher = "Elsevier Limited",
number = "5",

}

RIS

TY - JOUR

T1 - Stratography

T2 - the art of conceptualizing and communicating strategy

AU - Cummings, Stephen

AU - Angwin, Duncan Neil

PY - 2011/9

Y1 - 2011/9

N2 - Representations of strategy tend to either be so generalized as to have little real meaning for employees, or go into such detail that people struggle to understand what is really required. The problem is this: a strategy not understood by those charged with implementing it is as bad as, or even worse than, not having a strategy at all. In 1983, a classic Business Horizons article by Karl Weick highlighted the importance of using graphical approaches to overcome strategy relation challenges; however, since then, little has been written regarding how managers might accomplish this successfully. Our article argues that individualized drawings of strategy, or what we term ‘stratography,’ could enable more effective conceptualization and communication of the strategic complexity that organizations face and the paths they are seeking to follow. Herein, we employ the latest thinking in cartography, educational philosophy, optics, graphic design, and military protocol to outline seven good practices of effective stratography.

AB - Representations of strategy tend to either be so generalized as to have little real meaning for employees, or go into such detail that people struggle to understand what is really required. The problem is this: a strategy not understood by those charged with implementing it is as bad as, or even worse than, not having a strategy at all. In 1983, a classic Business Horizons article by Karl Weick highlighted the importance of using graphical approaches to overcome strategy relation challenges; however, since then, little has been written regarding how managers might accomplish this successfully. Our article argues that individualized drawings of strategy, or what we term ‘stratography,’ could enable more effective conceptualization and communication of the strategic complexity that organizations face and the paths they are seeking to follow. Herein, we employ the latest thinking in cartography, educational philosophy, optics, graphic design, and military protocol to outline seven good practices of effective stratography.

KW - strategy communication

KW - stratography

KW - strategy visualisation

KW - strategy as practice

U2 - 10.1016/j.bushor.2011.04.005

DO - 10.1016/j.bushor.2011.04.005

M3 - Journal article

VL - 54

SP - 435

EP - 446

JO - Business Horizons

JF - Business Horizons

SN - 0007-6813

IS - 5

ER -