Organoclays are increasingly being used to remediate both contaminated soils and waste water. The present study was attempted to elucidate the structural evolution of bentonite based organoclays prepared from a commercially available, low-cost alkyl ammonium surfactant Arquad® 2HT-75. XRD, FTIR, SEM and zeta potential measurement were used to characterise the organoclays. In particular, the relationship between surface charge characteristics of the organoclays and their ability to remediate organic contaminants such as phenol and p-nitrophenol was investigated. The investigation revealed that the arrangement and conformation of surfactant molecules in the bentonite became more regular, ordered and solid-like as of Arquad® 2HT-75 loading increased. This also led to the formation of a positive zeta potential on the surface of organobentonites prepared with 3.57:1 and 4.75:1 surfactant–clay (w/w) ratio. The zeta potential values decreased with increasing pH of the suspension. The adsorption data of phenol and p-nitrophenol were best fitted to Freundlich isotherm model. The adsorption was controlled by multiple mechanisms of partitioning, physico-sorption and chemisorption. The outcomes of this study are useful for the synthesis of low cost organobentonite adsorbents for the remediation of ionisable organic contaminants such as phenol and p-nitrophenol from waste water.