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Studying innovation processes in real-time: The promises and challenges of ethnography

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Studying innovation processes in real-time: The promises and challenges of ethnography. / Hoholm, Thomas; Araujo, Luis.
In: Industrial Marketing Management, Vol. 40, No. 6, 2011, p. 933-939.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Hoholm, T & Araujo, L 2011, 'Studying innovation processes in real-time: The promises and challenges of ethnography', Industrial Marketing Management, vol. 40, no. 6, pp. 933-939. https://doi.org/10.1016/j.indmarman.2011.06.036

APA

Hoholm, T., & Araujo, L. (2011). Studying innovation processes in real-time: The promises and challenges of ethnography. Industrial Marketing Management, 40(6), 933-939. https://doi.org/10.1016/j.indmarman.2011.06.036

Vancouver

Hoholm T, Araujo L. Studying innovation processes in real-time: The promises and challenges of ethnography. Industrial Marketing Management. 2011;40(6):933-939. doi: 10.1016/j.indmarman.2011.06.036

Author

Hoholm, Thomas ; Araujo, Luis. / Studying innovation processes in real-time: The promises and challenges of ethnography. In: Industrial Marketing Management. 2011 ; Vol. 40, No. 6. pp. 933-939.

Bibtex

@article{869874673fee4301ac8a0e3f266ccc3e,
title = "Studying innovation processes in real-time: The promises and challenges of ethnography",
abstract = "This paper discusses the promises and challenges of innovation ethnographies. We depart from the notion that innovation processes are highly contingent, messy and non-linear and examine ways in which these processes have been studied. Our focus is on the challenges posed by the use of ethnographic methods to study innovation in-the-making. Our discussion is illustrated by an example culled from a longitudinal, real-time study of an innovation process in the food industry, inspired by actor-network theory (ANT) and its injunctions to focus on controversies and follow the actors. We conclude that although innovation ethnographies pose plenty of theoretical, methodological and practical challenges, they remain a promising and powerful method to map out the complex and tortuous paths of these processes.",
keywords = "Ethnography, Real-time Method, Innovation , processes , Industrial networks",
author = "Thomas Hoholm and Luis Araujo",
year = "2011",
doi = "10.1016/j.indmarman.2011.06.036",
language = "English",
volume = "40",
pages = "933--939",
journal = "Industrial Marketing Management",
issn = "0019-8501",
publisher = "Elsevier Inc.",
number = "6",

}

RIS

TY - JOUR

T1 - Studying innovation processes in real-time: The promises and challenges of ethnography

AU - Hoholm, Thomas

AU - Araujo, Luis

PY - 2011

Y1 - 2011

N2 - This paper discusses the promises and challenges of innovation ethnographies. We depart from the notion that innovation processes are highly contingent, messy and non-linear and examine ways in which these processes have been studied. Our focus is on the challenges posed by the use of ethnographic methods to study innovation in-the-making. Our discussion is illustrated by an example culled from a longitudinal, real-time study of an innovation process in the food industry, inspired by actor-network theory (ANT) and its injunctions to focus on controversies and follow the actors. We conclude that although innovation ethnographies pose plenty of theoretical, methodological and practical challenges, they remain a promising and powerful method to map out the complex and tortuous paths of these processes.

AB - This paper discusses the promises and challenges of innovation ethnographies. We depart from the notion that innovation processes are highly contingent, messy and non-linear and examine ways in which these processes have been studied. Our focus is on the challenges posed by the use of ethnographic methods to study innovation in-the-making. Our discussion is illustrated by an example culled from a longitudinal, real-time study of an innovation process in the food industry, inspired by actor-network theory (ANT) and its injunctions to focus on controversies and follow the actors. We conclude that although innovation ethnographies pose plenty of theoretical, methodological and practical challenges, they remain a promising and powerful method to map out the complex and tortuous paths of these processes.

KW - Ethnography

KW - Real-time Method

KW - Innovation

KW - processes

KW - Industrial networks

U2 - 10.1016/j.indmarman.2011.06.036

DO - 10.1016/j.indmarman.2011.06.036

M3 - Journal article

VL - 40

SP - 933

EP - 939

JO - Industrial Marketing Management

JF - Industrial Marketing Management

SN - 0019-8501

IS - 6

ER -