Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter
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TY - CHAP
T1 - Subliminal perception
AU - Smith, Pamela K.
AU - McCulloch, Kathleen
PY - 2012
Y1 - 2012
N2 - Subliminal perception is when a stimulus is registered by the appropriate sensory organ without that stimulus reaching conscious awareness. Far from the outrageous claims of subliminal persuasion in the 1950s, present research focuses on how features of our environment are processed outside of conscious awareness, and the effects of such processing. Subliminal perception has been demonstrated to have downstream effects on attitudes, judgments, and behavior. Such research gives us greater insight into the similarities and distinctions between conscious and unconscious processes.
AB - Subliminal perception is when a stimulus is registered by the appropriate sensory organ without that stimulus reaching conscious awareness. Far from the outrageous claims of subliminal persuasion in the 1950s, present research focuses on how features of our environment are processed outside of conscious awareness, and the effects of such processing. Subliminal perception has been demonstrated to have downstream effects on attitudes, judgments, and behavior. Such research gives us greater insight into the similarities and distinctions between conscious and unconscious processes.
KW - Backward masking
KW - Blindsight
KW - Consciousness
KW - Dissociative paradigm
KW - Evaluative conditioning
KW - Foveal and parafoveal
KW - LRP
KW - Mere exposure
KW - N400
KW - Objective and subjective measures of awareness
KW - Priming
KW - Subliminal perception
KW - Subliminal persuasion
KW - Thresholds
KW - Vicary
U2 - 10.1016/B978-0-12-375000-6.00350-5
DO - 10.1016/B978-0-12-375000-6.00350-5
M3 - Chapter
SN - 978-0-08-096180-4
SP - 551
EP - 557
BT - Encyclopedia of human behavior
A2 - Ramachandran , V.S.
PB - Elsevier
ER -