Final published version
Licence: CC BY: Creative Commons Attribution 4.0 International License
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Supply market orientation: a dynamic capability of the purchasing and supply management function
AU - Foerstl, K
AU - Kähkönen, A K
AU - Blome, Constantin
AU - Goellner, M
PY - 2021/1/4
Y1 - 2021/1/4
N2 - Purpose: This paper aims to conceptualize supply market orientation (SMO) for the purchasing and supply chain management function and discusses how SMO capabilities are developed and how their application differs within and across firms. This research can thus be used as a blueprint for the development of a SMO capability that accommodates a firm’s unique contextual antecedents’ profile. Design/methodology/approach: The qualitative research design comprises five in-depth case studies with 43 semi-structured interviews with large manufacturing and service firms. Findings: SMO is defined as the capability to exploit market intelligence to assess, integrate and reconfigure the heterogeneously dispersed resources in purchasing and supply chain management in a way that best reflects the peculiarities of a firm’s supply environment. The empirical analysis shows that although SMO capabilities are configured similarly, their application varies across and within firms depending on the characteristics of a firm’s purchasing categories and tasks. Hence, reactive versus proactive SMO application is contingent upon firm-level and purchasing category–level characteristics. Originality/value: The study uses the dynamic capabilities view as a theoretical background and provides empirical evidence and theoretical reasoning to elaborate and endorse SMO as a dynamic capability that firms need to have to compete in a complex and dynamic environment. The study provides guidance for supply chain managers on how to successfully develop and deploy a SMO capability.
AB - Purpose: This paper aims to conceptualize supply market orientation (SMO) for the purchasing and supply chain management function and discusses how SMO capabilities are developed and how their application differs within and across firms. This research can thus be used as a blueprint for the development of a SMO capability that accommodates a firm’s unique contextual antecedents’ profile. Design/methodology/approach: The qualitative research design comprises five in-depth case studies with 43 semi-structured interviews with large manufacturing and service firms. Findings: SMO is defined as the capability to exploit market intelligence to assess, integrate and reconfigure the heterogeneously dispersed resources in purchasing and supply chain management in a way that best reflects the peculiarities of a firm’s supply environment. The empirical analysis shows that although SMO capabilities are configured similarly, their application varies across and within firms depending on the characteristics of a firm’s purchasing categories and tasks. Hence, reactive versus proactive SMO application is contingent upon firm-level and purchasing category–level characteristics. Originality/value: The study uses the dynamic capabilities view as a theoretical background and provides empirical evidence and theoretical reasoning to elaborate and endorse SMO as a dynamic capability that firms need to have to compete in a complex and dynamic environment. The study provides guidance for supply chain managers on how to successfully develop and deploy a SMO capability.
KW - Dynamic capability
KW - Integration
KW - Market intelligence
KW - Market orientation
KW - Purchasing
KW - Supply-chain management
U2 - 10.1108/SCM-06-2019-0233
DO - 10.1108/SCM-06-2019-0233
M3 - Journal article
VL - 26
SP - 65
EP - 83
JO - Supply Chain Management
JF - Supply Chain Management
SN - 1359-8546
IS - 1
ER -