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Television - The Housewife's Choice? the 1949 Mass Observation Television Directive, Reluctance and Revision

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Television - The Housewife's Choice? the 1949 Mass Observation Television Directive, Reluctance and Revision. / Wood, Helen.
In: Media History, Vol. 21, No. 3, 03.07.2015, p. 342-359.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Wood, H 2015, 'Television - The Housewife's Choice? the 1949 Mass Observation Television Directive, Reluctance and Revision', Media History, vol. 21, no. 3, pp. 342-359. https://doi.org/10.1080/13688804.2015.1015512

APA

Wood, H. (2015). Television - The Housewife's Choice? the 1949 Mass Observation Television Directive, Reluctance and Revision. Media History, 21(3), 342-359. https://doi.org/10.1080/13688804.2015.1015512

Vancouver

Wood H. Television - The Housewife's Choice? the 1949 Mass Observation Television Directive, Reluctance and Revision. Media History. 2015 Jul 3;21(3):342-359. doi: 10.1080/13688804.2015.1015512

Author

Wood, Helen. / Television - The Housewife's Choice? the 1949 Mass Observation Television Directive, Reluctance and Revision. In: Media History. 2015 ; Vol. 21, No. 3. pp. 342-359.

Bibtex

@article{a67419ba33254f95a30eb656b3828737,
title = "Television - The Housewife's Choice? the 1949 Mass Observation Television Directive, Reluctance and Revision",
abstract = "This article considers the responses of women, many of whom describe themselves as housewives, in the 1949 Mass Observation Television Directive, in order to interrogate some of the broader assumptions around television's relationship with the housewife as key to its success. Against the backcloth of social histories revising ideas about gender, modernity and suburbia in the post-war period, this article considers some of the ways in which initial reluctance towards television was recorded and negotiated. It presents three themes around tensions between home and leisure, the domestication of entertainment and going out, and the appreciation of particular genre, which suggest that the adoption of television as mass entertainment by women might not have been as smooth a process as we have come to understand.",
keywords = "gender, home, housewives, mass observation, post-war period, Television",
author = "Helen Wood",
year = "2015",
month = jul,
day = "3",
doi = "10.1080/13688804.2015.1015512",
language = "English",
volume = "21",
pages = "342--359",
journal = "Media History",
issn = "1368-8804",
publisher = "Taylor and Francis Ltd.",
number = "3",

}

RIS

TY - JOUR

T1 - Television - The Housewife's Choice? the 1949 Mass Observation Television Directive, Reluctance and Revision

AU - Wood, Helen

PY - 2015/7/3

Y1 - 2015/7/3

N2 - This article considers the responses of women, many of whom describe themselves as housewives, in the 1949 Mass Observation Television Directive, in order to interrogate some of the broader assumptions around television's relationship with the housewife as key to its success. Against the backcloth of social histories revising ideas about gender, modernity and suburbia in the post-war period, this article considers some of the ways in which initial reluctance towards television was recorded and negotiated. It presents three themes around tensions between home and leisure, the domestication of entertainment and going out, and the appreciation of particular genre, which suggest that the adoption of television as mass entertainment by women might not have been as smooth a process as we have come to understand.

AB - This article considers the responses of women, many of whom describe themselves as housewives, in the 1949 Mass Observation Television Directive, in order to interrogate some of the broader assumptions around television's relationship with the housewife as key to its success. Against the backcloth of social histories revising ideas about gender, modernity and suburbia in the post-war period, this article considers some of the ways in which initial reluctance towards television was recorded and negotiated. It presents three themes around tensions between home and leisure, the domestication of entertainment and going out, and the appreciation of particular genre, which suggest that the adoption of television as mass entertainment by women might not have been as smooth a process as we have come to understand.

KW - gender

KW - home

KW - housewives

KW - mass observation

KW - post-war period

KW - Television

U2 - 10.1080/13688804.2015.1015512

DO - 10.1080/13688804.2015.1015512

M3 - Journal article

AN - SCOPUS:84939566885

VL - 21

SP - 342

EP - 359

JO - Media History

JF - Media History

SN - 1368-8804

IS - 3

ER -