Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Television - The Housewife's Choice? the 1949 Mass Observation Television Directive, Reluctance and Revision. / Wood, Helen.
In: Media History, Vol. 21, No. 3, 03.07.2015, p. 342-359.Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Television - The Housewife's Choice? the 1949 Mass Observation Television Directive, Reluctance and Revision
AU - Wood, Helen
PY - 2015/7/3
Y1 - 2015/7/3
N2 - This article considers the responses of women, many of whom describe themselves as housewives, in the 1949 Mass Observation Television Directive, in order to interrogate some of the broader assumptions around television's relationship with the housewife as key to its success. Against the backcloth of social histories revising ideas about gender, modernity and suburbia in the post-war period, this article considers some of the ways in which initial reluctance towards television was recorded and negotiated. It presents three themes around tensions between home and leisure, the domestication of entertainment and going out, and the appreciation of particular genre, which suggest that the adoption of television as mass entertainment by women might not have been as smooth a process as we have come to understand.
AB - This article considers the responses of women, many of whom describe themselves as housewives, in the 1949 Mass Observation Television Directive, in order to interrogate some of the broader assumptions around television's relationship with the housewife as key to its success. Against the backcloth of social histories revising ideas about gender, modernity and suburbia in the post-war period, this article considers some of the ways in which initial reluctance towards television was recorded and negotiated. It presents three themes around tensions between home and leisure, the domestication of entertainment and going out, and the appreciation of particular genre, which suggest that the adoption of television as mass entertainment by women might not have been as smooth a process as we have come to understand.
KW - gender
KW - home
KW - housewives
KW - mass observation
KW - post-war period
KW - Television
U2 - 10.1080/13688804.2015.1015512
DO - 10.1080/13688804.2015.1015512
M3 - Journal article
AN - SCOPUS:84939566885
VL - 21
SP - 342
EP - 359
JO - Media History
JF - Media History
SN - 1368-8804
IS - 3
ER -