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Ten myths of revenue management – A practitioner's view

Research output: Contribution to Journal/MagazineJournal articlepeer-review

<mark>Journal publication date</mark>01/2011
<mark>Journal</mark>Journal of Revenue and Pricing Management
Issue number1
Number of pages6
Pages (from-to)26-31
Publication StatusPublished
Early online date12/01/11
<mark>Original language</mark>English


Ten generally acknowledged facts of revenue management are listed and described. They are considered critically and assessed in the light of literature and practice. The list includes `myths' such as `Revenue Management maximizes revenue', `Revenue Management gives a competitive edge' and `Revenue Management is improved by network considerations'.