Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
}
TY - GEN
T1 - The ADI Game
T2 - Exploring Futures of Graphic Design and Artificial Intelligence in AI-driven Autonomous Brands
AU - Engawi, Duha
AU - Richards, Daniel
AU - Gere, Charlie
PY - 2021/12/8
Y1 - 2021/12/8
N2 - Artificial Intelligence (AI) is poised to impact creative disciplines, such as graphic design, and this is prompting researchers to rethink the role of the designer and consider a plethora of questions regarding the ethical use of AI, algorithms and data. Recent research suggests that this rapid development and fusion of AI and graphic design could enable designers and researchers to anticipate future trends and explore new opportunities associated with data-driven innovation and AI-fuelled creativity. This paper explores the potential impact of AI on graphic designers, including how they may deploy AI as a graphic design automated system in branding rather than simply as another tool to make traditional designs. In order to address this subject, this paper presents the ADI card game, which has been tested with participants in a co-design workshop conducted in Saudi Arabia, a country undergoing a transformation in terms of technology and innovation under the government's Vision 2030. The findings illustrate the possibilities of developing self-governing brands through gameplay, which will pose new challenges and opportunities for future research.
AB - Artificial Intelligence (AI) is poised to impact creative disciplines, such as graphic design, and this is prompting researchers to rethink the role of the designer and consider a plethora of questions regarding the ethical use of AI, algorithms and data. Recent research suggests that this rapid development and fusion of AI and graphic design could enable designers and researchers to anticipate future trends and explore new opportunities associated with data-driven innovation and AI-fuelled creativity. This paper explores the potential impact of AI on graphic designers, including how they may deploy AI as a graphic design automated system in branding rather than simply as another tool to make traditional designs. In order to address this subject, this paper presents the ADI card game, which has been tested with participants in a co-design workshop conducted in Saudi Arabia, a country undergoing a transformation in terms of technology and innovation under the government's Vision 2030. The findings illustrate the possibilities of developing self-governing brands through gameplay, which will pose new challenges and opportunities for future research.
KW - Graphic Design
KW - Branding
KW - Artificial Intelligence
KW - Machine Learning
KW - Algorithms
KW - Design Tool
KW - Data
KW - Speculative
KW - Co-Design
KW - Card Game
KW - GANs
M3 - Conference contribution/Paper
BT - IASDR
PB - Springer
ER -