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  • DE_-_IASDR_2021_-_LONG_PAPER_FINAL_V4

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    Accepted author manuscript, 9.47 MB, PDF document

    Embargo ends: 1/01/50

    Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License

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The ADI Game: Exploring Futures of Graphic Design and Artificial Intelligence in AI-driven Autonomous Brands

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

E-pub ahead of print

Standard

The ADI Game: Exploring Futures of Graphic Design and Artificial Intelligence in AI-driven Autonomous Brands. / Engawi, Duha; Richards, Daniel; Gere, Charlie.
IASDR: Conference Proceedings of International Association of Societies of Design Research. Springer, 2021.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Harvard

Engawi, D, Richards, D & Gere, C 2021, The ADI Game: Exploring Futures of Graphic Design and Artificial Intelligence in AI-driven Autonomous Brands. in IASDR: Conference Proceedings of International Association of Societies of Design Research. Springer.

APA

Engawi, D., Richards, D., & Gere, C. (2021). The ADI Game: Exploring Futures of Graphic Design and Artificial Intelligence in AI-driven Autonomous Brands. In IASDR: Conference Proceedings of International Association of Societies of Design Research Springer. Advance online publication.

Vancouver

Engawi D, Richards D, Gere C. The ADI Game: Exploring Futures of Graphic Design and Artificial Intelligence in AI-driven Autonomous Brands. In IASDR: Conference Proceedings of International Association of Societies of Design Research. Springer. 2021 Epub 2021 Dec 8.

Author

Engawi, Duha ; Richards, Daniel ; Gere, Charlie. / The ADI Game : Exploring Futures of Graphic Design and Artificial Intelligence in AI-driven Autonomous Brands. IASDR: Conference Proceedings of International Association of Societies of Design Research. Springer, 2021.

Bibtex

@inproceedings{a3e7d6753c744d4886d6e23fbfd5926e,
title = "The ADI Game: Exploring Futures of Graphic Design and Artificial Intelligence in AI-driven Autonomous Brands",
abstract = "Artificial Intelligence (AI) is poised to impact creative disciplines, such as graphic design, and this is prompting researchers to rethink the role of the designer and consider a plethora of questions regarding the ethical use of AI, algorithms and data. Recent research suggests that this rapid development and fusion of AI and graphic design could enable designers and researchers to anticipate future trends and explore new opportunities associated with data-driven innovation and AI-fuelled creativity. This paper explores the potential impact of AI on graphic designers, including how they may deploy AI as a graphic design automated system in branding rather than simply as another tool to make traditional designs. In order to address this subject, this paper presents the ADI card game, which has been tested with participants in a co-design workshop conducted in Saudi Arabia, a country undergoing a transformation in terms of technology and innovation under the government's Vision 2030. The findings illustrate the possibilities of developing self-governing brands through gameplay, which will pose new challenges and opportunities for future research.",
keywords = "Graphic Design, Branding, Artificial Intelligence, Machine Learning, Algorithms, Design Tool, Data, Speculative, Co-Design, Card Game, GANs",
author = "Duha Engawi and Daniel Richards and Charlie Gere",
year = "2021",
month = dec,
day = "8",
language = "English",
booktitle = "IASDR",
publisher = "Springer",

}

RIS

TY - GEN

T1 - The ADI Game

T2 - Exploring Futures of Graphic Design and Artificial Intelligence in AI-driven Autonomous Brands

AU - Engawi, Duha

AU - Richards, Daniel

AU - Gere, Charlie

PY - 2021/12/8

Y1 - 2021/12/8

N2 - Artificial Intelligence (AI) is poised to impact creative disciplines, such as graphic design, and this is prompting researchers to rethink the role of the designer and consider a plethora of questions regarding the ethical use of AI, algorithms and data. Recent research suggests that this rapid development and fusion of AI and graphic design could enable designers and researchers to anticipate future trends and explore new opportunities associated with data-driven innovation and AI-fuelled creativity. This paper explores the potential impact of AI on graphic designers, including how they may deploy AI as a graphic design automated system in branding rather than simply as another tool to make traditional designs. In order to address this subject, this paper presents the ADI card game, which has been tested with participants in a co-design workshop conducted in Saudi Arabia, a country undergoing a transformation in terms of technology and innovation under the government's Vision 2030. The findings illustrate the possibilities of developing self-governing brands through gameplay, which will pose new challenges and opportunities for future research.

AB - Artificial Intelligence (AI) is poised to impact creative disciplines, such as graphic design, and this is prompting researchers to rethink the role of the designer and consider a plethora of questions regarding the ethical use of AI, algorithms and data. Recent research suggests that this rapid development and fusion of AI and graphic design could enable designers and researchers to anticipate future trends and explore new opportunities associated with data-driven innovation and AI-fuelled creativity. This paper explores the potential impact of AI on graphic designers, including how they may deploy AI as a graphic design automated system in branding rather than simply as another tool to make traditional designs. In order to address this subject, this paper presents the ADI card game, which has been tested with participants in a co-design workshop conducted in Saudi Arabia, a country undergoing a transformation in terms of technology and innovation under the government's Vision 2030. The findings illustrate the possibilities of developing self-governing brands through gameplay, which will pose new challenges and opportunities for future research.

KW - Graphic Design

KW - Branding

KW - Artificial Intelligence

KW - Machine Learning

KW - Algorithms

KW - Design Tool

KW - Data

KW - Speculative

KW - Co-Design

KW - Card Game

KW - GANs

M3 - Conference contribution/Paper

BT - IASDR

PB - Springer

ER -