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The Advert of AI on Graphic Designers in Saudi Arabia

Research output: Contribution to conference - Without ISBN/ISSN Posterpeer-review

Publication date11/08/2020
<mark>Original language</mark>English


The potential impact of Artificial Intelligence (AI) on creative disciplines is opening up a range of questions and concerns from both design practitioners and academics about the future of design. For example, how will AI augment authorship, how will be managing the many thorny issues associated with ethics, surveillance, privacy and aesthetics, and what would be the possible advantages of autonomous digital brands?

This study investigates the potential impact of AI on graphic designers, including an assessment of how those designers can use AI as a 'self-governed' system in branding rather than an innovative application tool. Furthermore, speculative design is used to provoke and challenge the ways in which graphic designers may work with AI in future design ‘relationships’.

This research uses co-design and speculative design as core methods to initiate discussions and debates through semi-structured interviews and co-design workshops. Co-design activities will be conducted with local participants from a cross-section of professions in Saudi Arabia, a country undergoing a massive change and transformation dubbed ‘Vision 2030’ which is led by innovation in digital technologies, with many developments focusing on the use of Artificial Intelligence as a lead technology.

This research intends to challenge and provoke the current notion of integrating Artificial Intelligence into creative disciplines such as graphic design by exploring alternative human-machine entanglements for future design professions.