Rights statement: The final publication is available at Springer via http://dx.doi.org/10.1007/s11846-020-00438-5
Accepted author manuscript, 499 KB, PDF document
Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License
Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - The digital transformation of a traditional market into an entrepreneurial ecosystem
AU - Song, Ying
AU - Escobar, Octavio
AU - Arzubiaga, Unai
AU - De Massis, Alfredo
N1 - The final publication is available at Springer via http://dx.doi.org/10.1007/s11846-020-00438-5
PY - 2022/1/31
Y1 - 2022/1/31
N2 - Information and Communication Technologies (ICT) are transforming the business models and entrepreneurial ecosystems of different economic activities. As a result, the survival of some of these activities, especially physical markets, is under threat. This article aims to shed light on the distinct e-commerce mechanisms of wholesale markets that enable transforming and upgrading their ecosystem. The study combines insights from the scholarly debate on ecosystems, wholesale markets, and e-commerce with the empirical findings of a case study (a wholesale fruit market in Chongqing, China). By exploring the mechanisms and outcomes of e-commerce, this article shows that ICT adoption can be a threat as well as an opportunity for wholesale markets. On the one hand, transaction costs and marketing channel power might make physical wholesale markets less attractive for wholesalers and customers. On the other hand, network effects and business model innovation can enhance the traditional wholesale advantages of physical markets, in turn transforming and upgrading this traditional ecosystem into an entrepreneurial one.
AB - Information and Communication Technologies (ICT) are transforming the business models and entrepreneurial ecosystems of different economic activities. As a result, the survival of some of these activities, especially physical markets, is under threat. This article aims to shed light on the distinct e-commerce mechanisms of wholesale markets that enable transforming and upgrading their ecosystem. The study combines insights from the scholarly debate on ecosystems, wholesale markets, and e-commerce with the empirical findings of a case study (a wholesale fruit market in Chongqing, China). By exploring the mechanisms and outcomes of e-commerce, this article shows that ICT adoption can be a threat as well as an opportunity for wholesale markets. On the one hand, transaction costs and marketing channel power might make physical wholesale markets less attractive for wholesalers and customers. On the other hand, network effects and business model innovation can enhance the traditional wholesale advantages of physical markets, in turn transforming and upgrading this traditional ecosystem into an entrepreneurial one.
KW - Entrepreneurial ecosystem
KW - Wholesale market
KW - Digitalization
KW - e-commerce
KW - Case study
KW - China
U2 - 10.1007/s11846-020-00438-5
DO - 10.1007/s11846-020-00438-5
M3 - Journal article
VL - 16
SP - 65
EP - 88
JO - Review of Managerial Science
JF - Review of Managerial Science
IS - 1
ER -