TY - JOUR

T1 - The effect of age, gender and driver status on pedestrians' intentions to cross the road in risky situations

AU - Holland, Carol

AU - Hill, Roslyn

PY - 2007/3/1

Y1 - 2007/3/1

N2 - The theory of planned behaviour (TPB) has been used successfully in the past to account for pedestrians' intentions to cross the road in risky situations. However, accident statistics show age and gender differences in the likelihood of adult pedestrian accidents. This study extends earlier work by examining the relative importance of the model components as predictors of intention to cross for four different adult age groups, men, women, drivers and nondrivers. The groups did not differ in the extent to which they differentiated between two situations of varying perceived risk. The model fit was good, but accounted for less of the variance in intention for the youngest group (17-24) than for other age groups. Differences between the age groups in intention to cross seemed to be due to differences in perceived value of crossing rather than differences in perceived risk. Women were less likely to intend to cross than men and perceived more risk, and there were important age, gender and driver status differences in the importance of the TPB variables as predictors of intention. A key implication of these findings is that road safety interventions need to be designed differently for different groups.

AB - The theory of planned behaviour (TPB) has been used successfully in the past to account for pedestrians' intentions to cross the road in risky situations. However, accident statistics show age and gender differences in the likelihood of adult pedestrian accidents. This study extends earlier work by examining the relative importance of the model components as predictors of intention to cross for four different adult age groups, men, women, drivers and nondrivers. The groups did not differ in the extent to which they differentiated between two situations of varying perceived risk. The model fit was good, but accounted for less of the variance in intention for the youngest group (17-24) than for other age groups. Differences between the age groups in intention to cross seemed to be due to differences in perceived value of crossing rather than differences in perceived risk. Women were less likely to intend to cross than men and perceived more risk, and there were important age, gender and driver status differences in the importance of the TPB variables as predictors of intention. A key implication of these findings is that road safety interventions need to be designed differently for different groups.

KW - Age

KW - Gender

KW - Nondrivers

KW - Pedestrian

KW - Perceived risk

KW - Road safety education

KW - Theory of planned behaviour

U2 - 10.1016/j.aap.2006.07.003

DO - 10.1016/j.aap.2006.07.003

M3 - Journal article

C2 - 16979132

AN - SCOPUS:33845190155

VL - 39

SP - 224

EP - 237

JO - Accident Analysis and Prevention

JF - Accident Analysis and Prevention

SN - 0001-4575

IS - 2

ER -