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The effect of entrepreneurial orientation on the franchise relationship

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The effect of entrepreneurial orientation on the franchise relationship. / Dada, Lola; Watson, Anna .

In: International Small Business Journal, Vol. 31, No. 8, 12.2013, p. 955-977.

Research output: Contribution to journalJournal articlepeer-review

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Dada, L & Watson, A 2013, 'The effect of entrepreneurial orientation on the franchise relationship', International Small Business Journal, vol. 31, no. 8, pp. 955-977. https://doi.org/10.1177/0266242612446035

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Dada, Lola ; Watson, Anna . / The effect of entrepreneurial orientation on the franchise relationship. In: International Small Business Journal. 2013 ; Vol. 31, No. 8. pp. 955-977.

Bibtex

@article{00d434bfdc5942a7aeafb88b009ec77d,
title = "The effect of entrepreneurial orientation on the franchise relationship",
abstract = "This article aims to understand how the entrepreneurial orientation (EO) of the franchise system may impact franchisor–franchisee relationship quality, given the conflicting forces for standardization/uniformity and franchisee desire for autonomy. A cross-sectional research design, involving a mail questionnaire survey, was employed to collect data from a sample of franchisors operating in the UK. The hypotheses specified in the study were tested using regression (including moderated regression) analyses. The results revealed that EO was significantly and positively related to relationship quality (as perceived by the franchisor). In addition, the recruitment of entrepreneurial franchisees was found to have a positively significant impact on relationship quality. The structural support systems used by franchisors to encourage franchisee entrepreneurial activities were not found to moderate the relationship between EO and relationship quality. The results suggest that systems with EO and entrepreneurial franchisees may enjoy better relations. ",
keywords = "Entrepreneurial orientation, franchise relationship, franchisee selection , franchise structural support systems",
author = "Lola Dada and Anna Watson",
year = "2013",
month = dec,
doi = "10.1177/0266242612446035",
language = "English",
volume = "31",
pages = "955--977",
journal = "International Small Business Journal",
issn = "0266-2426",
publisher = "SAGE Publications Ltd",
number = "8",

}

RIS

TY - JOUR

T1 - The effect of entrepreneurial orientation on the franchise relationship

AU - Dada, Lola

AU - Watson, Anna

PY - 2013/12

Y1 - 2013/12

N2 - This article aims to understand how the entrepreneurial orientation (EO) of the franchise system may impact franchisor–franchisee relationship quality, given the conflicting forces for standardization/uniformity and franchisee desire for autonomy. A cross-sectional research design, involving a mail questionnaire survey, was employed to collect data from a sample of franchisors operating in the UK. The hypotheses specified in the study were tested using regression (including moderated regression) analyses. The results revealed that EO was significantly and positively related to relationship quality (as perceived by the franchisor). In addition, the recruitment of entrepreneurial franchisees was found to have a positively significant impact on relationship quality. The structural support systems used by franchisors to encourage franchisee entrepreneurial activities were not found to moderate the relationship between EO and relationship quality. The results suggest that systems with EO and entrepreneurial franchisees may enjoy better relations.

AB - This article aims to understand how the entrepreneurial orientation (EO) of the franchise system may impact franchisor–franchisee relationship quality, given the conflicting forces for standardization/uniformity and franchisee desire for autonomy. A cross-sectional research design, involving a mail questionnaire survey, was employed to collect data from a sample of franchisors operating in the UK. The hypotheses specified in the study were tested using regression (including moderated regression) analyses. The results revealed that EO was significantly and positively related to relationship quality (as perceived by the franchisor). In addition, the recruitment of entrepreneurial franchisees was found to have a positively significant impact on relationship quality. The structural support systems used by franchisors to encourage franchisee entrepreneurial activities were not found to moderate the relationship between EO and relationship quality. The results suggest that systems with EO and entrepreneurial franchisees may enjoy better relations.

KW - Entrepreneurial orientation

KW - franchise relationship

KW - franchisee selection

KW - franchise structural support systems

U2 - 10.1177/0266242612446035

DO - 10.1177/0266242612446035

M3 - Journal article

VL - 31

SP - 955

EP - 977

JO - International Small Business Journal

JF - International Small Business Journal

SN - 0266-2426

IS - 8

ER -