The Effect of Internet Users’ Information Processing Strategy on Brand Attitude

Marketing

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Standard

The Effect of Internet Users’ Information Processing Strategy on Brand Attitude. / Lee, K.; Miller, K.; Salciuviene, Laura.
Proceeding of the 14th International Conference on Marketing and Business Strategies for Central & Eastern Europe, DePaul University Chicago & Wirtschaftsuniversitat Wien. Vienna, December, Austria. 2006.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Harvard

Lee, K, Miller, K & Salciuviene, L 2006, The Effect of Internet Users’ Information Processing Strategy on Brand Attitude. in Proceeding of the 14th International Conference on Marketing and Business Strategies for Central & Eastern Europe, DePaul University Chicago & Wirtschaftsuniversitat Wien. Vienna, December, Austria.

APA

Lee, K., Miller, K., & Salciuviene, L. (2006). The Effect of Internet Users’ Information Processing Strategy on Brand Attitude. In Proceeding of the 14th International Conference on Marketing and Business Strategies for Central & Eastern Europe, DePaul University Chicago & Wirtschaftsuniversitat Wien. Vienna, December, Austria

Vancouver

Lee K, Miller K, Salciuviene L. The Effect of Internet Users’ Information Processing Strategy on Brand Attitude. In Proceeding of the 14th International Conference on Marketing and Business Strategies for Central & Eastern Europe, DePaul University Chicago & Wirtschaftsuniversitat Wien. Vienna, December, Austria. 2006

Author

Lee, K. ; Miller, K. ; Salciuviene, Laura. / The Effect of Internet Users’ Information Processing Strategy on Brand Attitude. Proceeding of the 14th International Conference on Marketing and Business Strategies for Central & Eastern Europe, DePaul University Chicago & Wirtschaftsuniversitat Wien. Vienna, December, Austria. 2006.

Bibtex

@inproceedings{d89f8718580c47b59bb67614fd227e6d,

title = "The Effect of Internet Users{\textquoteright} Information Processing Strategy on Brand Attitude",

author = "K. Lee and K. Miller and Laura Salciuviene",

year = "2006",

language = "English",

booktitle = "Proceeding of the 14th International Conference on Marketing and Business Strategies for Central & Eastern Europe, DePaul University Chicago & Wirtschaftsuniversitat Wien. Vienna, December, Austria",

}

RIS

TY - GEN

T1 - The Effect of Internet Users’ Information Processing Strategy on Brand Attitude

AU - Lee, K.

AU - Miller, K.

AU - Salciuviene, Laura

PY - 2006

Y1 - 2006

M3 - Conference contribution/Paper

BT - Proceeding of the 14th International Conference on Marketing and Business Strategies for Central & Eastern Europe, DePaul University Chicago & Wirtschaftsuniversitat Wien. Vienna, December, Austria

ER -

Research