The effect of new organisational forms on market orientation : maximizing customer value services.

Lancaster University

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Standard

The effect of new organisational forms on market orientation : maximizing customer value services. / Mason, Katy J.
A collection of essays on complexity and management. ed. / W. Baets. Singapore: World Scientific, 1999. p. 74-96.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Mason, KJ 1999, The effect of new organisational forms on market orientation : maximizing customer value services. in W Baets (ed.), A collection of essays on complexity and management. World Scientific, Singapore, pp. 74-96.

APA

Mason, K. J. (1999). The effect of new organisational forms on market orientation : maximizing customer value services. In W. Baets (Ed.), A collection of essays on complexity and management (pp. 74-96). World Scientific.

Vancouver

Mason KJ. The effect of new organisational forms on market orientation : maximizing customer value services. In Baets W, editor, A collection of essays on complexity and management. Singapore: World Scientific. 1999. p. 74-96

Author

Mason, Katy J. / The effect of new organisational forms on market orientation : maximizing customer value services. A collection of essays on complexity and management. editor / W. Baets. Singapore : World Scientific, 1999. pp. 74-96

Bibtex

@inbook{e4285ab177d74a80ba2d5ddad721d8c0,

title = "The effect of new organisational forms on market orientation : maximizing customer value services.",

author = "Mason, {Katy J.}",

year = "1999",

language = "English",

isbn = "9789810237141",

pages = "74--96",

editor = "W. Baets",

booktitle = "A collection of essays on complexity and management",

publisher = "World Scientific",

}

RIS

TY - CHAP

T1 - The effect of new organisational forms on market orientation : maximizing customer value services.

AU - Mason, Katy J.

PY - 1999

Y1 - 1999

M3 - Chapter

SN - 9789810237141

SP - 74

EP - 96

BT - A collection of essays on complexity and management

A2 - Baets, W.

PB - World Scientific

CY - Singapore

ER -

Research