The effect of new organisational forms on market orientation: maximising customer value services

Marketing

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Standard

The effect of new organisational forms on market orientation: maximising customer value services. / Mason, K.
Complexity and Management: A Collection of Essays - Proceedings of the Summer School on Managerial Complexity, Granada, Spain, 11-25 July 1998. N/A: unknown, 1999. p. 74-96.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Mason, K 1999, The effect of new organisational forms on market orientation: maximising customer value services. in Complexity and Management: A Collection of Essays - Proceedings of the Summer School on Managerial Complexity, Granada, Spain, 11-25 July 1998. unknown, N/A, pp. 74-96.

APA

Mason, K. (1999). The effect of new organisational forms on market orientation: maximising customer value services. In Complexity and Management: A Collection of Essays - Proceedings of the Summer School on Managerial Complexity, Granada, Spain, 11-25 July 1998 (pp. 74-96). unknown.

Vancouver

Mason K. The effect of new organisational forms on market orientation: maximising customer value services. In Complexity and Management: A Collection of Essays - Proceedings of the Summer School on Managerial Complexity, Granada, Spain, 11-25 July 1998. N/A: unknown. 1999. p. 74-96

Author

Mason, K. / The effect of new organisational forms on market orientation: maximising customer value services. Complexity and Management: A Collection of Essays - Proceedings of the Summer School on Managerial Complexity, Granada, Spain, 11-25 July 1998. N/A : unknown, 1999. pp. 74-96

Bibtex

@inbook{033fbddd5efb4506a757a1d1fbab0020,

title = "The effect of new organisational forms on market orientation: maximising customer value services",

author = "K Mason",

year = "1999",

language = "English",

isbn = "981-02-3714-6",

pages = "74--96",

booktitle = "Complexity and Management: A Collection of Essays - Proceedings of the Summer School on Managerial Complexity, Granada, Spain, 11-25 July 1998",

publisher = "unknown",

}

RIS

TY - CHAP

T1 - The effect of new organisational forms on market orientation: maximising customer value services

AU - Mason, K

PY - 1999

Y1 - 1999

M3 - Chapter

SN - 981-02-3714-6

SP - 74

EP - 96

BT - Complexity and Management: A Collection of Essays - Proceedings of the Summer School on Managerial Complexity, Granada, Spain, 11-25 July 1998

PB - unknown

CY - N/A

ER -

Research